{
  "title": "Score only the landing page and you get 41% of funnels wrong",
  "url": "https://uxxray.com/research/half-the-funnel/",
  "author": "Ben Peetermans",
  "published": "2026-08-09",
  "engine": "Roentgen 1.20.1",
  "license": "https://uxxray.com/fair-use/",
  "census": {
    "funnels": 1450,
    "median": 40,
    "avg": 39.9,
    "avg_pages_walked": 2.31,
    "bands": {
      "sparse": {
        "n": 708,
        "share": "48.8%"
      },
      "thin": {
        "n": 371,
        "share": "25.6%"
      },
      "partial": {
        "n": 253,
        "share": "17.4%"
      },
      "strong": {
        "n": 101,
        "share": "7.0%"
      },
      "excellent": {
        "n": 17,
        "share": "1.2%"
      }
    }
  },
  "experiment": {
    "design": "same funnel scored twice: full walk vs entry step only",
    "n": 255,
    "validation_exact_reproduction_pct": 98,
    "full": {
      "median": 45,
      "avg": 46.2,
      "tactics": 4.32
    },
    "entry_only": {
      "median": 30,
      "avg": 32.3,
      "tactics": 3.06
    },
    "median_gap": 10,
    "understated_pct": 61,
    "band_changed_pct": 41,
    "band_changed_n": 105,
    "moved_two_or_more_bands": 33,
    "band_moves": [
      {
        "from": "Sparse",
        "to": "Thin",
        "n": 45
      },
      {
        "from": "Thin",
        "to": "Partial",
        "n": 18
      },
      {
        "from": "Sparse",
        "to": "Partial",
        "n": 14
      },
      {
        "from": "Sparse",
        "to": "Strong",
        "n": 8
      },
      {
        "from": "Partial",
        "to": "Strong",
        "n": 7
      },
      {
        "from": "Thin",
        "to": "Strong",
        "n": 6
      },
      {
        "from": "Thin",
        "to": "Excellent",
        "n": 3
      },
      {
        "from": "Strong",
        "to": "Excellent",
        "n": 2
      },
      {
        "from": "Sparse",
        "to": "Excellent",
        "n": 1
      },
      {
        "from": "Partial",
        "to": "Excellent",
        "n": 1
      }
    ]
  },
  "tactics_hidden_past_entry_pct": {
    "Us-vs-them comparison": 68,
    "Lead-capture form": 64,
    "Proof above the fold": 52,
    "Pricing tiers": 45,
    "On-page review wall": 37,
    "FAQ / objection handling": 35,
    "Scarcity / urgency copy": 35,
    "Anchor / strikethrough pricing": 33,
    "Usage / adoption proof": 22,
    "Free trial / freemium": 16
  },
  "tactics_most_common_n": {
    "FAQ / objection handling": 181,
    "Trusted-by logo wall": 159,
    "Free trial / freemium": 153,
    "Pricing tiers": 103,
    "Demo or docs entry": 82,
    "Press mentions": 68,
    "Lead-capture form": 64,
    "Proof above the fold": 62
  },
  "run": {
    "attempted": 796,
    "scored": 709,
    "blocked": 42,
    "errored": 45
  },
  "limitations": [
    "Corpus is ~74% SaaS, seeded from AI/startup launch directories",
    "Depth comparison covers funnels walked >=2 pages, not the whole corpus",
    "Score is coverage of applicable tactics, not quality",
    "Frozen snapshot; scores freeze at crawl time"
  ],
  "endpoints": {
    "corpus_stats": "https://api.uxxray.com/api/v1/corpus/stats",
    "league": "https://api.uxxray.com/api/v1/league?limit=5000",
    "teardown": "https://api.uxxray.com/api/v1/teardown/{slug}",
    "patterns": "https://api.uxxray.com/api/v1/patterns"
  }
}