{
  "title": "The Launch Autopsy, 2026-10 edition: figures with their denominators",
  "url": "https://uxxray.com/research/launch-autopsy/2026-10/",
  "author": "Ben Peetermans",
  "edition": "2026-10",
  "published": "2026-10-14",
  "measured": "2026-07-13",
  "population": "recent Show HN and Product Hunt launches",
  "frozen": true,
  "rows": [
    {
      "group": "claim",
      "measure": "74% of the 94 launches measured surfaced zero social proof (70 of 94)",
      "value": 74,
      "unit": "percent",
      "count": 70,
      "denominator_n": 94,
      "denominator_counts": "launches measured in the July 2026 cohort"
    },
    {
      "group": "claim",
      "measure": "2 of 90 scored launches reached the top score band",
      "value": 2,
      "unit": "count",
      "count": null,
      "denominator_n": 90,
      "denominator_counts": "launches scored"
    },
    {
      "group": "claim",
      "measure": "1 of 94 launches used a countdown timer",
      "value": 1,
      "unit": "count",
      "count": null,
      "denominator_n": 94,
      "denominator_counts": "launches measured in the July 2026 cohort"
    }
  ]
}
