{
  "title": "The No-Evidence study, 2026-10 edition: figures with their denominators",
  "url": "https://uxxray.com/research/no-evidence/2026-10/",
  "author": "Ben Peetermans",
  "edition": "2026-10",
  "published": "2026-10-14",
  "measured": "2026-08-09",
  "population": "launch-directory funnels, one row per funnel",
  "frozen": true,
  "rows": [
    {
      "group": "claim",
      "measure": "55% of the funnels that make a conversion ask carry zero social proof (138 of 252)",
      "value": 55,
      "unit": "percent",
      "count": 138,
      "denominator_n": 252,
      "denominator_counts": "asking funnels in the 362-funnel sub-sample"
    },
    {
      "group": "claim",
      "measure": "63% of the 1,086 launch-directory funnels measured carry zero social proof (688 of 1,086)",
      "value": 63,
      "unit": "percent",
      "count": 688,
      "denominator_n": 1086,
      "denominator_counts": "launch-directory funnels in the cohort"
    },
    {
      "group": "claim",
      "measure": "70% of the 362 sampled funnels make a conversion ask (252 of 362)",
      "value": 70,
      "unit": "percent",
      "count": 252,
      "denominator_n": 362,
      "denominator_counts": "funnels in the every-third-funnel sub-sample"
    },
    {
      "group": "claim",
      "measure": "5% of 796 domains attempted refused automated access outright (42 of 796)",
      "value": 5,
      "unit": "percent",
      "count": 42,
      "denominator_n": 796,
      "denominator_counts": "domains attempted"
    },
    {
      "group": "claim",
      "measure": "10 of 1,086 funnels reached the top score band",
      "value": 10,
      "unit": "count",
      "count": null,
      "denominator_n": 1086,
      "denominator_counts": "launch-directory funnels in the cohort"
    }
  ]
}