{
  "title": "SaaS landing page statistics (2026): measured on 1,539 live pages",
  "url": "https://uxxray.com/research/saas-landing-page-statistics/",
  "author": "Ben Peetermans",
  "edition": "2026-10",
  "published": "2026-10-14",
  "measured": "2026-10-14",
  "license": "https://uxxray.com/fair-use/",
  "population": "fully-measured SaaS landing pages (funnel type SaaS, the entry page, the capture reached the footer, and at least one non-chrome band was detected)",
  "population_n": 1539,
  "composition": "81% SaaS (1,751 of 2,164 typed funnels), 12% e-commerce, 7% affiliate, under 1% lead generation; 12% of domains end in .ai",
  "cite_as": "UXXRAY, SaaS landing page statistics, 2026-10 edition, https://uxxray.com/research/saas-landing-page-statistics/2026-10/",
  "rows": [
    {
      "id": "faq-share",
      "group": "Page content and proof",
      "statistic": "An FAQ-style question block was detected on 62.8% of the SaaS landing pages we measured (967 of 1,539).",
      "value": 62.8,
      "unit": "percent",
      "count": 967,
      "denominator_n": 1539,
      "denominator_counts": "fully-measured SaaS landing pages",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-tactics",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#faq-share"
    },
    {
      "id": "logo-wall-share",
      "group": "Page content and proof",
      "statistic": "A logo wall was detected on 32.5% of the SaaS landing pages we measured (500 of 1,539).",
      "value": 32.5,
      "unit": "percent",
      "count": 500,
      "denominator_n": 1539,
      "denominator_counts": "fully-measured SaaS landing pages",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-proof",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#logo-wall-share"
    },
    {
      "id": "reviews-share",
      "group": "Page content and proof",
      "statistic": "A reviews band was detected on about 3% of the SaaS landing pages we measured (44 of 1,539).",
      "value": 3,
      "unit": "percent",
      "count": 44,
      "denominator_n": 1539,
      "denominator_counts": "fully-measured SaaS landing pages",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-proof",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#reviews-share"
    },
    {
      "id": "stat-proof-share",
      "group": "Page content and proof",
      "statistic": "A stat-proof band was detected on 2.2% of the SaaS landing pages we measured (34 of 1,539).",
      "value": 2.2,
      "unit": "percent",
      "count": 34,
      "denominator_n": 1539,
      "denominator_counts": "fully-measured SaaS landing pages",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-proof",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#stat-proof-share"
    },
    {
      "id": "any-proof-share",
      "group": "Page content and proof",
      "statistic": "At least one logo wall, reviews band or stat-proof band was detected on 35.6% of the SaaS landing pages we measured (548 of 1,539).",
      "value": 35.6,
      "unit": "percent",
      "count": 548,
      "denominator_n": 1539,
      "denominator_counts": "fully-measured SaaS landing pages",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-proof",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#any-proof-share"
    },
    {
      "id": "demo-docs-share",
      "group": "Page content and proof",
      "statistic": "19.2% of the SaaS landing pages we measured mention booking a demo, reading the docs or an API reference, or link to \"Docs\" or \"Demo\" (295 of 1,539).",
      "value": 19.2,
      "unit": "percent",
      "count": 295,
      "denominator_n": 1539,
      "denominator_counts": "fully-measured SaaS landing pages",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-tactics",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#demo-docs-share"
    },
    {
      "id": "h1-words",
      "group": "Hero and page length",
      "statistic": "The first H1 on the median SaaS landing page is 7 words long; half fall between 5 and 9 (1,525 of 1,539 pages have an H1).",
      "value": 7,
      "unit": "words",
      "count": 1525,
      "denominator_n": 1539,
      "denominator_counts": "fully-measured SaaS landing pages that have an H1",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-hero",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#h1-words"
    },
    {
      "id": "page-height",
      "group": "Hero and page length",
      "statistic": "The median full-page desktop capture of a SaaS landing page is 8,380 px tall; half fall between 6,262 and 10,821 px (1,430 of 1,539 with a measurable capture).",
      "value": 8380,
      "unit": "px",
      "count": 1430,
      "denominator_n": 1539,
      "denominator_counts": "fully-measured SaaS landing pages with a measurable 1,440 px capture",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-length",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#page-height"
    },
    {
      "id": "font-inter-heading",
      "group": "Typography",
      "statistic": "Inter is the first font family declared on the first heading of 19.8% of the SaaS landing pages we measured (305 of 1,537).",
      "value": 19.8,
      "unit": "percent",
      "count": 305,
      "denominator_n": 1537,
      "denominator_counts": "fully-measured SaaS landing pages with a display font family on record",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-fonts",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-inter-heading"
    },
    {
      "id": "font-inter-body",
      "group": "Typography",
      "statistic": "Inter is the first font family declared on the first paragraph of 29.1% of the SaaS landing pages we measured (447 of 1,536).",
      "value": 29.1,
      "unit": "percent",
      "count": 447,
      "denominator_n": 1536,
      "denominator_counts": "fully-measured SaaS landing pages with a body font family on record",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-fonts",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-inter-body"
    },
    {
      "id": "font-system-heading",
      "group": "Typography",
      "statistic": "A system font keyword is the first font family declared on the first heading of 12.6% of the SaaS landing pages we measured (194 of 1,537).",
      "value": 12.6,
      "unit": "percent",
      "count": 194,
      "denominator_n": 1537,
      "denominator_counts": "fully-measured SaaS landing pages with a display font family on record",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-fonts",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-system-heading"
    },
    {
      "id": "font-system-body",
      "group": "Typography",
      "statistic": "A system font keyword is the first font family declared on the first paragraph of 15.5% of the SaaS landing pages we measured (238 of 1,536).",
      "value": 15.5,
      "unit": "percent",
      "count": 238,
      "denominator_n": 1536,
      "denominator_counts": "fully-measured SaaS landing pages with a body font family on record",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-fonts",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-system-body"
    },
    {
      "id": "font-geist-heading",
      "group": "Typography",
      "statistic": "Geist is the first font family declared on the first heading of 6.7% of the SaaS landing pages we measured (103 of 1,537).",
      "value": 6.7,
      "unit": "percent",
      "count": 103,
      "denominator_n": 1537,
      "denominator_counts": "fully-measured SaaS landing pages with a display font family on record",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-fonts",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-geist-heading"
    },
    {
      "id": "font-geist-body",
      "group": "Typography",
      "statistic": "Geist is the first font family declared on the first paragraph of 7.6% of the SaaS landing pages we measured (116 of 1,536).",
      "value": 7.6,
      "unit": "percent",
      "count": 116,
      "denominator_n": 1536,
      "denominator_counts": "fully-measured SaaS landing pages with a body font family on record",
      "measured": "2026-10-14",
      "source_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#method-fonts",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#font-geist-body"
    },
    {
      "id": "launch-zero-proof",
      "group": "Launch cohorts (earlier studies)",
      "statistic": "74% of the 94 recent Show HN and Product Hunt launches we measured in July 2026 surfaced zero social proof (70 of 94).",
      "value": 74,
      "unit": "percent",
      "count": 70,
      "denominator_n": 94,
      "denominator_counts": "launches measured in the July 2026 cohort",
      "measured": "2026-07-13",
      "source_url": "https://uxxray.com/research/launch-autopsy/2026-10/",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#launch-zero-proof"
    },
    {
      "id": "launch-asks-no-proof",
      "group": "Launch cohorts (earlier studies)",
      "statistic": "55% of the launch funnels that make a conversion ask carry zero social proof (138 of 252).",
      "value": 55,
      "unit": "percent",
      "count": 138,
      "denominator_n": 252,
      "denominator_counts": "asking funnels in a 362-funnel sub-sample of the launch cohort",
      "measured": "2026-08-09",
      "source_url": "https://uxxray.com/research/no-evidence/2026-10/",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#launch-asks-no-proof"
    },
    {
      "id": "launch-cohort-zero-proof",
      "group": "Launch cohorts (earlier studies)",
      "statistic": "63% of the 1,086 launch-directory funnels we measured carry zero social proof (688 of 1,086).",
      "value": 63,
      "unit": "percent",
      "count": 688,
      "denominator_n": 1086,
      "denominator_counts": "launch-directory funnels in the cohort",
      "measured": "2026-08-09",
      "source_url": "https://uxxray.com/research/no-evidence/2026-10/",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#launch-cohort-zero-proof"
    },
    {
      "id": "launch-blocked",
      "group": "Launch cohorts (earlier studies)",
      "statistic": "5% of 796 newly launched domains refused automated access outright (42 of 796).",
      "value": 5,
      "unit": "percent",
      "count": 42,
      "denominator_n": 796,
      "denominator_counts": "domains attempted",
      "measured": "2026-08-09",
      "source_url": "https://uxxray.com/research/no-evidence/2026-10/",
      "anchor_url": "https://uxxray.com/research/saas-landing-page-statistics/2026-10/#launch-blocked"
    }
  ]
}