Competitive funnel x-ray
Point it at a competitor. Get their measured design tokens, proof language, and conversion tactics — every one with a receipt. No AI opinions.
34 funnels x-rayed & counting
ryzesuperfoods.com·pupgum.com·mintlify.com·render.com·windsurf.com·+ more
This is the actual output
Below is an unedited slice of a real x-ray. Every number was measured from the live funnel, and every claim links back to the pixel it came from.
Real sample — captured from ryzesuperfoods.com on 2026-07-07. Nothing generated, nothing guessed.
Design tokens · 26 measured
Proof language · 11 claims found
“211,536 Reviews”Homepage / Lander · ryzesuperfoods.com · captured verbatim
Funnel path · 4 steps walked
How it works
Paste any competitor URL. No setup, no snippets on their site or yours — the x-ray starts in seconds.
A real browser clicks through the funnel like a customer would, capturing every screen as it goes.
Every token, claim, and tactic arrives pinned to a screenshot and a source line. Facts, not opinions.
The deliverables
Every scan produces the same structured artifacts — measured off the live page, ready to hand to a human or an agent.
Every color, font stack, spacing step and radius on the page — extracted as exact values, not descriptions.
The exact trust-building phrases they use — testimonials, guarantees, stat claims — quoted verbatim as reusable templates.
Urgency timers, social proof, anchoring — each tactic tagged with a receipt: the selector and text that proves it.
What they change between viewports — hidden sections, reordered CTAs, swapped copy — measured side by side.
A structured brief your AI coding agent can consume directly — paste it in and build against measured reality.
The league
// 34 funnels scanned to date — real Evidence Coverage Scores (deterministic, not taste)
The difference
| uxxray | Manual audit | AI-summary tools | |
|---|---|---|---|
| Exact design tokens | ✓ | partial | ✗ |
| Proof-language templates | ✓ | partial | partial |
| Evidence per claim | ✓ | partial | ✗ |
| 0 hallucinations | ✓ | ✓ | ✗ |
| Agent-ready brief | ✓ | ✗ | partial |
The 0-hallucination guarantee
Every claim carries its evidence. If a fact isn't provably on the page, it doesn't ship. No scores from vibes — just what's measurably there.
Questions
Yes. We analyze publicly accessible pages — the same thing you see in your browser. We don't bypass logins, scrape private data, or copy assets. Measuring what's publicly published is standard competitive research.
Because an AI opinion isn't a fact. Our score counts what's measurably present — tokens extracted, proof elements found, tactics detected with evidence. Two runs on the same page give the same number.
Any public marketing funnel: landing pages, product pages, pricing pages, checkout flows. If it renders in a browser, it can be x-rayed. Heavy paywalls and login-gated steps are skipped, and we tell you when they are.
Five files per scan: exact design tokens, verbatim proof language, detected tactics with evidence receipts, a desktop-vs-mobile diff, and an agent-ready build brief you can hand straight to your coding tool.
Paste any funnel URL. Get the measured facts — tokens, proof, tactics, evidence — in minutes.
// no signup to preview · full report on every scan