Evidence coverage
the /100 — and the exact signals behind each category5/100
★★★★★
Sparse evidence coverage
Offer clarity0/20
no signals detected
Action path0/20
no signals detected
Trust & proof0/20
no signals detected
Friction reduction6/15
FAQ / objection handling
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#3a6ea5
accent#3a6ea5
bg#ffffff
surface#e0dacf
text#000000
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox40px
Jumps over the lazy dog24px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn4px
6px
12px
16px
20px
24px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$100
$105$75$140
source: step 3 · Search — every value extracted, nothing invented
The funnel
3 steps walked
1Homepage / Lander
Allbirds: Comfortable, Sustainable Shoes & Apparel
1 proof point1 components
“MEN”“WOMEN”“SALE”
2Best For Traveling Mens
Best Men's Travel Sneakers | Allbirds Travel Shoes & Clothing
1 proof point2 components
“MEN”“WOMEN”“SALE”
3Search
Search - Allbirds
1 proof point1 components
“MEN”“WOMEN”“SALE”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
✓FAQ / objection handling
p2: FAQ/accordion
·Proof above the fold
·Free trial / freemium
·Trusted-by logo wall
·Usage / adoption proof
·Pricing tiers
·Demo / docs entry
Proof & trust language
the social-proof strings, harvestedFree shipping — Free shipping (1)
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of allbirds.com > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Best For Traveling Mens → Search ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#ffffff` | 61.4% | background | | `#212121` | 31.5% | support | | `#000000` | 3.4% | support | | `#3a6ea5` | 2.8% | accent/brand | | `#e0dacf` | 0.8% | background | | `#8b8a8f` | 0% | support | | `#a69b8c` | 0% | support | | `#5c5658` | 0% | support | Curated roles: `primary=#3a6ea5` · `accent=#3a6ea5` · `bg=#ffffff` · `surface=#e0dacf` · `text=#000000` ## Type - Display: `Geograph` - Body: `Geograph` - Size scale (px): 9, 12, 14, 16, 20, 24, 40 - Radius (px): 4, 6, 12, 16, 20, 24 ## Patterns detected (fact-based) — 1/13 - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_ ## Proof language (harvested strings → templates) - `Free shipping` — e.g. "Free shipping" ## Funnel facts - Depth reached: 3 steps - Proof points: 1 across 3 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.