The library

Funnel design examples

2,664 of 2,676 funnels x-rayed, captured and categorized.

Each card is the entry page of a funnel we measured; open one to see its full teardown.

kronoprompt.it.com — a measured funnel — kronoprompt.it.com, as we found it.

mp3tomidi.art — a measured funnel — mp3tomidi.art, as we found it.

adplug.app — a measured funnel — adplug.app, as we found it.

Every step between hello and paid.

Type

TypeAll

All2664 SaaS E-commerce Lead gen Affiliate Content

Approach

ApproachAny

The ad sells, the page confirms An article sells first A comparison page A quiz first

Shuffle

How we counted

Source: 2664 funnels on this shelf, counted at build. corpus/stats pattern_rates: faq_objection 1809/2675 · comparison_table 510/2675 · demo_docs 623/1853 · proof_above_fold 430/2675 (evaluated_n, where the tactic applies) · 2026-10-27.

Newest first, 24 per page

nuvoha.app — a measured funnel — nuvoha.appAffiliate 3 signals found Use in Design Factory

joingroop.com — a measured funnel — joingroop.comSaaS 5 signals found Use in Design Factory

drinktrade.com — a measured funnel — drinktrade.comE-commerce 6 signals found Use in Design Factory

roomagic.me — a measured funnel — roomagic.meSaaS 5 signals found Use in Design Factory

yourroadmark.com — a measured funnel — yourroadmark.comSaaS 4 signals found Use in Design Factory

renderquill.com — a measured funnel — renderquill.comSaaS 2 signals found Use in Design Factory

chloros.io — a measured funnel — chloros.ioSaaS 2 signals found Use in Design Factory

notability.com — a measured funnel — notability.comSaaS 1 signal found Use in Design Factory

tapestry.com — a measured funnel — tapestry.comContent 1 signal found Use in Design Factory

pallix.in — a measured funnel — pallix.inSaaS 6 signals found Use in Design Factory

app.pallix.in — a measured funnel — app.pallix.inSaaS 6 signals found Use in Design Factory

neuportal.ai — a measured funnel — neuportal.aiContent 0 signals found Use in Design Factory

videotextremover.net — a measured funnel — videotextremover.netSaaS 3 signals found Use in Design Factory

betula.ai — a measured funnel — betula.aiSaaS 5 signals found Use in Design Factory

geochecker.net — a measured funnel — geochecker.netSaaS 7 signals found Use in Design Factory

tinystartupstudio.com — a measured funnel — tinystartupstudio.comContent 0 signals found Use in Design Factory

stoxlyonline.com — a measured funnel — stoxlyonline.comAffiliate 1 signal found Use in Design Factory

bersyn.com — a measured funnel — bersyn.comSaaS 2 signals found Use in Design Factory

shinylaunch.com — a measured funnel — shinylaunch.comSaaS 4 signals found Use in Design Factory

startupbenchmarks.com — a measured funnel — startupbenchmarks.comAffiliate 4 signals found Use in Design Factory

aicrawlable.com — a measured funnel — aicrawlable.comSaaS 2 signals found Use in Design Factory

This shelf holds 2,664 real funnels that UXXRAY walked from the first page onward and measured. Across the whole corpus we have x-rayed 2,676 funnels, and 1,986 of them were walked through two or more steps. Each funnel is classified once by the kind of business it is. On this shelf: SaaS 1,837 (69%), E-commerce 259 (10%), Lead gen 9 (less than one percent), Affiliate 165 (6%), Content 394 (15%). Every share divides by the 2,664 funnels shown. Every card links to the funnel’s full teardown, and every figure in it comes from the live pages’ own DOM and computed styles, with no AI judgment, so the same crawl always produces the same numbers. A funnel whose type the rules cannot decide is left out of the type counts rather than guessed. The corpus is seeded from launch directories, so read these counts as what UXXRAY measured, not as a sample of the whole web.

How this is measured

Method: a funnel matches a playbook only when multiple independent measured signals concur (the confirmation-lander pattern needs 4 of 5 evidence-backed groups: proof mass, authority, risk removal, offer framing, proof above the fold) or one unambiguous quoted signal (a "take the quiz" CTA). Detection is deterministic — the same rules that produce each funnel's patterns-detected count; no LLM, no vibes. Matches are SURFACE matches: we claim what's measured on the page, never what a brand's ads or emails do. Plays whose surfaces a crawl can't observe (VSL video, post-purchase email) simply don't produce matches, never guessed. Scope: the 1986 funnels we've measured (SaaS-heavy today), auto-updating as the corpus grows.

The numbers

What 2,675 websites do.

Counted on the page. Each number shows what it is out of.

have an FAQ: 68%
have a comparison table: 19%
offer a demo or docs: 34%
show proof above the fold: 16%

corpus/stats pattern_rates: faq_objection 1809/2675 · comparison_table 510/2675 · demo_docs 623/1853 · proof_above_fold 430/2675 (evaluated_n, where the tactic applies) · 2026-10-27.

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