UXXRAY · Teardown dossier
allbirds-com-2026-07-09-desktop
15 /100
Allbirds scores 15/100 — sparse evidence coverage. Strong on friction reduction; thin on offer clarity and action path. Expand any category for the on-page language.
free shipping
Not detected — express wallets.
free shipping
Not detected — anchor / strikethrough pricing, per-unit price anchor, and subscription / auto-ship — 5 of 8 teardowns run anchor / strikethrough pricing.
Not detected — proof above the fold and express wallets.
Not detected — proof at every step, on-page review wall, and money-back guarantee — 4 of 8 teardowns run on-page review wall.
Not detected — us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Not detected — money-back guarantee and countdown / urgency timer.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Agent Brief — build in the style of allbirds.com > Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Best For Traveling Mens → Search ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#ffffff` | 61.4% | background | | `#212121` | 31.5% | support | | `#000000` | 3.4% | support | | `#3a6ea5` | 2.8% | accent/brand | | `#e0dacf` | 0.8% | background | | `#8b8a8f` | 0% | support | | `#a69b8c` | 0% | support | | `#5c5658` | 0% | support | Curated roles: `primary=#3a6ea5` · `accent=#3a6ea5` · `bg=#ffffff` · `surface=#e0dacf` · `text=#000000` ## Type - Display: `Geograph` - Body: `Geograph` - Size scale (px): 9, 12, 14, 16, 20, 24, 40 - Radius (px): 4, 6, 12, 16, 20, 24 ## Patterns detected (fact-based) — 2/13 - **Free shipping** — Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_ - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_ ## Proof language (harvested strings → templates) - `Free shipping` — e.g. "Free shipping" ## Funnel facts - Depth reached: 3 steps - Proof points: 1 across 3 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.
