Evidence coverage
the /100 — and the exact signals behind each category35/100
★★★★★
Sparse evidence coverage
Offer clarity8/20
Pricing tiers
Action path13/20
Proof above the foldFree trial / freemium
Trust & proof6/20
Trusted-by logo wall
Friction reduction10/15
FAQ / objection handlingFree trial / freemium
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#f5f5f7
accent#f5f5f7
bg#f5f5f7
surface#ffffff
text#000000
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox56px
Jumps over the lazy dog40px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn8px
18px
28px
50px
56px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$1099
$45.79$699$58.25
One-timeSubscribe
source: step 2 · Store — every value extracted, nothing invented
The funnel
3 steps walked
1Homepage / Lander
Apple
subscription3 components
“0 +”“Learn more”“Shop iPhone”
2Store
Apple Store Online - Apple
2 proof pointssubscription6 components
“0 +”“Learn more”“Connect with a Specialist (Opens in a new window)”
3Mac
Mac - Apple
1 proof point4 components
“0 +”“All products”“Laptops”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
✓FAQ / objection handling
p3: FAQ/accordion
✓Proof above the fold
p3: proof in first viewport
✓Free trial / freemium
home: free trial / no credit card
✓Trusted-by logo wall
p2: trusted-by / logo cloud
·Usage / adoption proof
✓Pricing tiers2×
p2: pricing tiers p3: pricing tiers
·Demo / docs entry
Proof & trust language
the social-proof strings, harvestedFree delivery — Free delivery (1)
limited time — limited time (1)
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of apple.com > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Store → Mac ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#f5f5f7` | 39.5% | background | | `#ffffff` | 37.2% | background | | `#000000` | 16.9% | support | | `#242426` | 2.2% | support | | `#fafafc` | 2.1% | background | | `#432b16` | 0.2% | support | | `#f4f8fb` | 0.2% | background | | `#524617` | 0.2% | support | Curated roles: `primary=#f5f5f7` · `accent=#f5f5f7` · `bg=#f5f5f7` · `surface=#ffffff` · `text=#000000` ## Type - Display: `SF Pro Text` - Body: `SF Pro Display` - Size scale (px): 12, 14, 17, 21, 28, 40, 56 - Radius (px): 8, 18, 28, 50, 56 ## Patterns detected (fact-based) — 5/13 - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p3: FAQ/accordion)_ - **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(p3: proof in first viewport)_ - **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free trial / no credit card)_ - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(p2: trusted-by / logo cloud)_ - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers; p3: pricing tiers)_ ## Proof language (harvested strings → templates) - `Free delivery` — e.g. "Free delivery" - `limited time` — e.g. "limited time" ## Funnel facts - Depth reached: 3 steps - Proof points: 2 across 2 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: yes - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.