UXXRAY · Teardown dossier
apple-com-2026-07-09-desktop
25 /100
Apple scores 25/100 — sparse evidence coverage. Strong on action path and friction reduction; thin on offer clarity and trust & proof. Expand any category for the on-page language.
free shipping
Not detected — express wallets.
Not detected — express wallets.
free shipping
Not detected — anchor / strikethrough pricing, per-unit price anchor, and subscription / auto-ship — 5 of 8 teardowns run anchor / strikethrough pricing.
Not detected — proof at every step, on-page review wall, and money-back guarantee — 4 of 8 teardowns run on-page review wall.
Not detected — us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Not detected — money-back guarantee and countdown / urgency timer.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Agent Brief — build in the style of apple.com > Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Store → Mac ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#f5f5f7` | 40.3% | background | | `#ffffff` | 37.2% | background | | `#000000` | 16.1% | support | | `#242426` | 2.2% | support | | `#fafafc` | 2% | background | | `#f4f8fb` | 0.2% | background | | `#432b16` | 0.2% | support | | `#9fc6f4` | 0.2% | support | Curated roles: `primary=#f5f5f7` · `accent=#f5f5f7` · `bg=#f5f5f7` · `surface=#ffffff` · `text=#000000` ## Type - Display: `SF Pro Text` - Body: `SF Pro Display` - Size scale (px): 12, 14, 17, 21, 28, 40, 56 - Radius (px): 8, 18, 28, 50, 56 ## Patterns detected (fact-based) — 3/13 - **Free shipping** — Free shipping / delivery surfaced in the funnel. _(p2: free shipping; p3: free shipping)_ - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p3: FAQ/accordion)_ - **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(p3: proof in first viewport)_ ## Proof language (harvested strings → templates) - `Free delivery` — e.g. "Free delivery" - `limited time` — e.g. "limited time" ## Funnel facts - Depth reached: 3 steps - Proof points: 2 across 2 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: yes - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.
