The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
▼ thinnest
Sticky CTALogo wall
⤢
02
Pricing
▲ strongest
$0 +2 more · subscription
Sticky CTASubscriptionFAQFree trialLogo wallPricing tiers
⤢
01
Homepage / Lander
▼ thinnest
Logo wall
⤢
02
Pricing
▲ strongest
$0 +2 more · subscription
SubscriptionFAQFree trialLogo wallPricing tiers
Offer
how clearly they present the deal and its valuemeasuredAction
the path to convert — CTA, sign-up, checkoutmeasured
6/20partialpoints earned
- Free trial / freemium
free trial / no credit card
Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
- Trusted-by logo wall
trusted-by / logo cloud
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
10/10highpoints earned
- FAQ / objection handling
- Free trial / freemium
free trial / no credit card
Value
why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
Brand kit
palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox96px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
bolt.new · 4/9 tactics · 0 proof templates · tokens ✓
# Agent Brief — build in the style of bolt.new
> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#111114` | 53.2% | support |
| `#000000` | 25.5% | support |
| `#171719` | 18.4% | support |
| `#1e1e21` | 1.2% | support |
| `#1488fc` | 0.7% | accent/brand |
| `#2ba6ff` | 0.7% | accent/brand |
| `#ffffff` | 0.2% | background |
| `#16a34a` | 0.2% | accent/brand |
Curated roles: `primary=#111114` · `accent=#111114` · `bg=#ffffff` · `surface=#fffefe` · `text=#ffffff`
## Type
- Display: `Inter Display`
- Body: `Inter`
- Size scale (px): 12, 14, 16, 18, 20, 24, 30, 36, 48, 96
- Radius (px): 4, 6, 8, 12, 16, 50
## Patterns detected (fact-based) — 4/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 2 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.