UXXRAY · facts, not opinions
Above-the-fold capture of bolt.new
their above-the-fold, as captured

UXXRAY · Teardown dossier

bolt.new

bolt-new-2026-07-09-desktop

saas · desktop · 2026-07-09

50 /100

Thin ★★☆☆☆ 5 measured categories

Score breakdown

  • Offer clarity 8/8
  • Action path 6/20
  • Trust & proof 6/11
  • Friction reduction 10/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

▼ thinnest
2 tactics
Sticky CTALogo wall
Pricing
02

Pricing

▲ strongest
6 tactics

$0 +2 more  ·  subscription

Sticky CTASubscriptionFAQFree trialLogo wallPricing tiers

Why it scores what it does

the score explained category by category — expand any for the on-page language they usemeasured

Bolt scores 50/100 — thin evidence coverage. Strong on offer clarity, action path, and trust & proof; thin on value reinforcement. Expand any category for the on-page language.

Offer clarityhighpricing tiers
  • Pricing tiers
Friction reductionhighFAQ / objection handling and free trial / freemium
  • FAQ / objection handling
  • Free trial / freemiumfree trial / no credit card
Trust & proofpartialtrusted-by logo wall
  • Trusted-by logo walltrusted-by / logo cloud

Not detected — usage / adoption proof.

Action pathpartialfree trial / freemium
  • Free trial / freemiumfree trial / no credit card

Not detected — proof above the fold, lead-capture form, and demo / docs entry — 17 of 21 teardowns run demo / docs entry.

Value reinforcementnoneno signals detected

Not detected — us-vs-them comparison and usage / adoption proof.

Their design system

palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
primary#111114
accent#111114
bg#ffffff
surface#fffefe
text#ffffff
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox96px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
4px
6px
8px
12px
16px
50px

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
bolt.new · 4/9 tactics · 0 proof templates · tokens ✓
# Agent Brief — build in the style of bolt.new

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#111114` | 53.2% | support |
| `#000000` | 25.5% | support |
| `#171719` | 18.4% | support |
| `#1e1e21` | 1.2% | support |
| `#1488fc` | 0.7% | accent/brand |
| `#2ba6ff` | 0.7% | accent/brand |
| `#ffffff` | 0.2% | background |
| `#16a34a` | 0.2% | accent/brand |

Curated roles: `primary=#111114` · `accent=#111114` · `bg=#ffffff` · `surface=#fffefe` · `text=#ffffff`

## Type
- Display: `Inter Display`
- Body: `Inter`
- Size scale (px): 12, 14, 16, 18, 20, 24, 30, 36, 48, 96
- Radius (px): 4, 6, 8, 12, 16, 50

## Patterns detected (fact-based) — 4/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.