UXXRAY · Teardown dossier
clerk-com-2026-07-09-desktop
50 /100
free trial / no credit card
Not detected: proof above the fold and lead-capture form.
trusted-by / logo cloud
Not detected: usage / adoption proof.
free trial / no credit card
Not detected: FAQ / objection handling.
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Agent Brief — build in the style of clerk.com
> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Startups
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f7f7f8` | 36.9% | background |
| `#131316` | 30.5% | support |
| `#ffffff` | 20.6% | background |
| `#0a0a0b` | 7.1% | support |
| `#212126` | 3.3% | support |
| `#f8f8f8` | 0.6% | background |
| `#2f3037` | 0.3% | support |
| `#25252a` | 0.2% | support |
Curated roles: `primary=#212126` · `accent=#212126` · `bg=#f7f7f8` · `surface=#ffffff` · `text=#131316`
## Type
- Display: `geistNumbers`
- Body: `geistNumbers`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 32, 64
- Radius (px): 3, 4, 6, 8, 12, 16
## Patterns detected (fact-based) — 4/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free trial / no credit card; p2: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs; p3: demo / docs)_
## Proof language (harvested strings → templates)
- `over {N} members` — e.g. "over 10,000 members"
## Funnel facts
- Depth reached: 3 steps
- Proof points: 1 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.