Evidence coverage
the /100 — and the exact signals behind each category15/100
★★★★★
Sparse evidence coverage
Offer clarity8/20
Pricing tiers
Action path0/20
no signals detected
Trust & proof6/20
Trusted-by logo wall
Friction reduction0/15
no signals detected
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#f3ffe3
accent#f3ffe3
bg#ffffff
surface#f3ffe3
text#000000
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox88px
Jumps over the lazy dog56px
A subheading in their voice44px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn2px
4px
6px
8px
16px
40px
50px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$16
$12$3$55
One-timeSubscribe
source: step 2 · Pricing — every value extracted, nothing invented
The funnel
3 steps walked
1Homepage / Lander
Figma: The collaborative canvas for design, code, and AI
1 components
“Products”“Solutions”“Community”
2Pricing
Plans & Pricing | Figma
subscription3 components
“Products”“Solutions”“Community”
3Signup
Sign Up for Figma
no tactics detected on this step
“Continue with Google”“Continue with email”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
·FAQ / objection handling
·Proof above the fold
·Free trial / freemium
✓Trusted-by logo wall
p2: trusted-by / logo cloud
·Usage / adoption proof
✓Pricing tiers
p2: pricing tiers
·Demo / docs entry
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of figma.com > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Pricing → Signup ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#ffffff` | 87.4% | background | | `#f3ffe3` | 7.4% | background | | `#000000` | 5.2% | support | | `#67ff7f` | 0% | accent/brand | Curated roles: `primary=#f3ffe3` · `accent=#f3ffe3` · `bg=#ffffff` · `surface=#f3ffe3` · `text=#000000` ## Type - Display: `figmaSans` - Body: `figmaSans` - Size scale (px): 12, 14, 16, 30, 44, 56, 88 - Radius (px): 2, 4, 6, 8, 16, 40, 50 ## Patterns detected (fact-based) — 2/13 - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(p2: trusted-by / logo cloud)_ - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 3 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: yes - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.