UXXRAY · Teardown dossier
figma-com-2026-07-09-desktop
25 /100
Figma scores 25/100 — sparse evidence coverage. Strong on offer clarity and trust & proof; thin on action path and friction reduction. Expand any category for the on-page language.
trusted-by / logo cloud
Not detected — usage / adoption proof.
Not detected — proof above the fold, free trial / freemium, lead-capture form, and demo / docs entry — 17 of 21 teardowns run demo / docs entry.
Not detected — FAQ / objection handling and free trial / freemium — 25 of 35 teardowns run FAQ / objection handling.
Not detected — us-vs-them comparison and usage / adoption proof.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Agent Brief — build in the style of figma.com > Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Pricing → Signup ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#ffffff` | 87.4% | background | | `#f3ffe3` | 7.4% | background | | `#000000` | 5.2% | support | | `#67ff7f` | 0% | accent/brand | Curated roles: `primary=#f3ffe3` · `accent=#f3ffe3` · `bg=#ffffff` · `surface=#f3ffe3` · `text=#000000` ## Type - Display: `figmaSans` - Body: `figmaSans` - Size scale (px): 12, 14, 16, 30, 44, 56, 88 - Radius (px): 2, 4, 6, 8, 16, 40, 50 ## Patterns detected (fact-based) — 2/9 - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(p2: trusted-by / logo cloud)_ - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 3 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: yes - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.
