UXXRAY · Teardown dossier
fitbit-com-2026-07-09-desktop
25 /100
Fitbit scores 25/100 — sparse evidence coverage. Strong on friction reduction and value reinforcement; thin on offer clarity and action path. Expand any category for the on-page language.
free shipping
Not detected — express wallets.
Not detected — stacked free gifts and per-unit price anchor.
free shipping
Not detected — anchor / strikethrough pricing, per-unit price anchor, and subscription / auto-ship — 5 of 8 teardowns run anchor / strikethrough pricing.
Not detected — proof above the fold and express wallets.
Not detected — proof at every step, on-page review wall, and money-back guarantee — 4 of 8 teardowns run on-page review wall.
Not detected — money-back guarantee and countdown / urgency timer.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Agent Brief — build in the style of fitbit.com > Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Product page → Cart → Checkout ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#ffffff` | 49.1% | background | | `#f9f9f9` | 41.3% | background | | `#effffe` | 2.2% | background | | `#f9f7f4` | 2.1% | background | | `#e0e4f3` | 1.4% | background | | `#f9fafc` | 0.9% | background | | `#fdfaf7` | 0.4% | background | | `#e7ebf3` | 0.4% | background | Curated roles: `primary=#e0e4f3` · `accent=#e0e4f3` · `bg=#ffffff` · `surface=#f9f9f9` · `text=#191c1d` ## Type - Display: `Google Sans Flex` - Body: `Google Sans Flex` - Size scale (px): 10, 11, 12, 14, 16, 20, 32, 40, 48, 60 - Radius (px): 4, 8, 20, 28, 32, 50 ## Patterns detected (fact-based) — 3/13 - **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(home: comparison table; pdp: comparison table)_ - **Free shipping** — Free shipping / delivery surfaced in the funnel. _(home: free shipping; pdp: free shipping)_ - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(pdp: FAQ/accordion)_ ## Proof language (harvested strings → templates) - `Free shipping` — e.g. "Free shipping" ## Funnel facts - Depth reached: 2 steps - Proof points: 1 across 2 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: yes - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.
