UXXRAY · facts, not opinions
Above-the-fold capture of gopro.com
their above-the-fold, as captured

UXXRAY · Teardown dossier

gopro.com

gopro-com-2026-07-09-mobile

ecommerce · mobile · 2026-07-09

15 /100

Sparse ★☆☆☆☆ brand avg across funnels

Score breakdown

  • Offer clarity 6/18
  • Action path 0/13
  • Trust & proof 0/17
  • Friction reduction 6/15
  • Value reinforcement 0/15
  • Risk reversal & urgency 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

3 tactics

$200 +4 more  ·  subscription  ·  1 proof point

Free giftSubscriptionFAQ

Offer

how clearly they present the deal and its valuemeasured
6/18partialpoints earned
  • Anchor / strikethrough pricing$499.99

Not detected: per-unit price anchor, free shipping, and subscription / auto-ship.

Action

the path to convert — CTA, sign-up, checkoutmeasured
0/13nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: proof above the fold and express wallets.

Trust

proof, social proof, and credibilitymeasured
0/17nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: proof at every step, on-page review wall, and money-back guarantee.

Friction

objections answered, barriers removedmeasured
6/15partialpoints earned
  • FAQ / objection handling

Not detected: express wallets and free shipping.

Value

why it’s worth it — comparison and reinforcementmeasured
0/15nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.

Risk & Urgency

risk reversal and reasons to act nowmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: money-back guarantee and countdown / urgency timer.

Brand kit

palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#f9f9f9
text#111111
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog28px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
4px
8px
12px
16px
50px

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
gopro.com · 2/13 tactics · 1 proof templates · tokens ✓
# Agent Brief — build in the style of gopro.com

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 47.3% | background |
| `#111111` | 20.2% | support |
| `#f9f9f9` | 15.3% | background |
| `#000000` | 11.5% | support |
| `#353535` | 5.3% | support |
| `#808080` | 0.3% | support |
| `#c3c5c6` | 0% | support |
| `#f5f5f5` | 0% | background |

Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#f9f9f9` · `text=#111111`

## Type
- Display: `SohneBreit`
- Body: `Sohne`
- Size scale (px): 8, 12, 13, 14, 16, 18, 22, 28, 32
- Radius (px): 4, 8, 12, 16, 50

## Patterns detected (fact-based) — 2/13
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(home: $499.99)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion)_

## Proof language (harvested strings → templates)
- `LIMITED TIME` — e.g. "LIMITED TIME"

## Funnel facts
- Depth reached: 1 steps
- Proof points: 1 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.