UXXRAY · Teardown dossier
gopro-com-2026-07-09-mobile
15 /100
Gopro scores 15/100 — sparse evidence coverage. Strong on offer clarity and friction reduction; thin on action path and trust & proof. Expand any category for the on-page language.
Not detected — express wallets and free shipping — 7 of 8 teardowns run free shipping.
$499.99
Not detected — per-unit price anchor, free shipping, and subscription / auto-ship — 7 of 8 teardowns run free shipping.
Not detected — proof above the fold and express wallets.
Not detected — proof at every step, on-page review wall, and money-back guarantee — 4 of 8 teardowns run on-page review wall.
Not detected — us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Not detected — money-back guarantee and countdown / urgency timer.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Agent Brief — build in the style of gopro.com > Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#ffffff` | 47.3% | background | | `#111111` | 20.2% | support | | `#f9f9f9` | 15.3% | background | | `#000000` | 11.5% | support | | `#353535` | 5.3% | support | | `#808080` | 0.3% | support | | `#c3c5c6` | 0% | support | | `#f5f5f5` | 0% | background | Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#f9f9f9` · `text=#111111` ## Type - Display: `SohneBreit` - Body: `Sohne` - Size scale (px): 8, 12, 13, 14, 16, 18, 22, 28, 32 - Radius (px): 4, 8, 12, 16, 50 ## Patterns detected (fact-based) — 2/13 - **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(home: $499.99)_ - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion)_ ## Proof language (harvested strings → templates) - `LIMITED TIME` — e.g. "LIMITED TIME" ## Funnel facts - Depth reached: 1 steps - Proof points: 1 across 1 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: yes · Countdown: no · Subscription: yes - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.