Evidence coverage
the /100 — and the exact signals behind each category25/100
★★★★★
Sparse evidence coverage
Offer clarity10/20
Anchor / strikethrough pricingFree shipping
Action path7/20
Proof above the fold
Trust & proof6/20
On-page review wall
Friction reduction4/15
Free shipping
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#fbd535
accent#fbd535
bg#f6e6d9
surface#fff4ec
text#3c422e
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox120px
Jumps over the lazy dog102px
A subheading in their voice72px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn3px
8px
10px
20px
32px
50px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$60$6074% OFF
$48.36$52
One-timeSubscribe · every 1 Month
source: step 2 · Product page — every value extracted, nothing invented
The funnel
2 steps walked
1Homepage / Lander
GRAZA | High Quality Olive Oil
subscription3 components
“Shop”“CLOSE”“⏸”
2Product page
“The Trio” | Graza
5 proof points74% OFF% offsubscription · 1 Month5 components
“Shop”“CLOSE”“Subscribe – $60 $48.36”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Stacked free gifts
·Countdown / urgency timer
✓Anchor / strikethrough pricing
pdp: $60 / 74% OFF
·Subscription / auto-ship
·Per-unit price anchor
·Us-vs-them comparison
✓On-page review wall2×
home: review wall pdp: review wall
·Express wallets
✓Free shipping
pdp: free shipping
·Money-back guarantee
·FAQ / objection handling
✓Proof above the fold
pdp: proof in first viewport
Proof & trust language
the social-proof strings, harvested{N} Reviews — 1734 Reviews (1)
{X} out of 5 — 4.9 out of 5 (1)
Free shipping — Free shipping (1)
LIMITED TIME — LIMITED TIME (1)
{N}% OFF — 74% OFF (1)
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of graza.co
> Machine-extracted from a live funnel teardown (2026-07-07). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Product page
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f6e6d9` | 52.8% | background |
| `#fff4ec` | 19.9% | background |
| `#9eef80` | 9.5% | accent/brand |
| `#d1e030` | 6.7% | accent/brand |
| `#fbd535` | 4.1% | accent/brand |
| `#000000` | 3.9% | support |
| `#e8d6c8` | 2.7% | support |
| `#ffffff` | 0.2% | background |
Curated roles: `primary=#fbd535` · `accent=#fbd535` · `bg=#f6e6d9` · `surface=#fff4ec` · `text=#3c422e`
## Type
- Display: `ITC Garamond Condensed`
- Body: `GT Alpina Typewriter`
- Size scale (px): 12, 13, 16, 18, 20, 46, 48, 72, 102, 120
- Radius (px): 3, 8, 10, 20, 32, 50
## Patterns detected (fact-based) — 4/13
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(pdp: $60 / 74% OFF)_
- **On-page review wall** — An embedded wall of customer reviews. _(home: review wall; pdp: review wall)_
- **Free shipping** — Free shipping / delivery surfaced in the funnel. _(pdp: free shipping)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(pdp: proof in first viewport)_
## Proof language (harvested strings → templates)
- `{N} Reviews` — e.g. "1734 Reviews"
- `{X} out of 5` — e.g. "4.9 out of 5"
- `Free shipping` — e.g. "Free shipping"
- `LIMITED TIME` — e.g. "LIMITED TIME"
- `{N}% OFF` — e.g. "74% OFF"
## Funnel facts
- Depth reached: 2 steps
- Proof points: 5 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.