UXXRAY · Teardown dossier
graza-co-2026-07-09-desktop
30 /100
Graza scores 30/100 — sparse evidence coverage. Strong on offer clarity, action path, and trust & proof; thin on friction reduction and value reinforcement. Expand any category for the on-page language.
$60 / 20% Off
free shipping
Not detected — per-unit price anchor and subscription / auto-ship.
Not detected — express wallets.
review wall
Not detected — proof at every step and money-back guarantee.
free shipping
Not detected — FAQ / objection handling and express wallets — 25 of 35 teardowns run FAQ / objection handling.
Not detected — us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Not detected — money-back guarantee and countdown / urgency timer.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Agent Brief — build in the style of graza.co
> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Product page → Cart → Checkout
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f6e6d9` | 62.1% | background |
| `#fff4ec` | 14.5% | background |
| `#9eef80` | 6.8% | accent/brand |
| `#d1e030` | 6.5% | accent/brand |
| `#fbd535` | 4.1% | accent/brand |
| `#000000` | 3.9% | support |
| `#e8d6c8` | 1.7% | support |
| `#ffffff` | 0.2% | background |
Curated roles: `primary=#fbd535` · `accent=#fbd535` · `bg=#f6e6d9` · `surface=#fff4ec` · `text=#3c422e`
## Type
- Display: `ITC Garamond Condensed`
- Body: `GT Alpina Typewriter`
- Size scale (px): 12, 13, 16, 18, 20, 46, 48, 72, 102, 120
- Radius (px): 3, 8, 10, 20, 32, 50
## Patterns detected (fact-based) — 4/13
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(pdp: $60 / 20% Off)_
- **On-page review wall** — An embedded wall of customer reviews. _(home: review wall; pdp: review wall; checkout: review wall)_
- **Free shipping** — Free shipping / delivery surfaced in the funnel. _(pdp: free shipping)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(pdp: proof in first viewport)_
## Proof language (harvested strings → templates)
- `{N} Reviews` — e.g. "1738 Reviews"
- `{X} out of 5` — e.g. "4.9 out of 5"
- `Free shipping` — e.g. "Free shipping"
- `LIMITED TIME` — e.g. "LIMITED TIME"
- `{N}% Off` — e.g. "20% Off"
## Funnel facts
- Depth reached: 3 steps
- Proof points: 5 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.