UXXRAY · facts, not opinions
Above-the-fold capture of linear.app
their above-the-fold, as captured

UXXRAY · Teardown dossier

linear.app

linear-app-2026-07-09-desktop

saas · desktop · 2026-07-09

55 /100

Thin ★★☆☆☆ brand avg across funnels desktop 60 · mobile 50 → avg

Score breakdown

  • Offer clarity 8/8
  • Action path 12/20
  • Trust & proof 11/11
  • Friction reduction 0/10
  • Value reinforcement 3/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

4 tactics
ReviewsLogo wallUsage proofDemo / docs
Pricing
02

Pricing

▲ strongest
6 tactics

$0 +2 more

ReviewsPer-unit priceLogo wallUsage proofPricing tiersDemo / docs
Signup
03

Signup

▼ thinnest
1 tactic
Reviews

Offer

how clearly they present the deal and its valuemeasured
8/8highpoints earned
  • Pricing tiers

Action

the path to convert — CTA, sign-up, checkoutmeasured
12/20highpoints earned
  • Proof above the fold
  • Demo / docs entry

Not detected: free trial / freemium and lead-capture form.

Trust

proof, social proof, and credibilitymeasured
11/11highpoints earned
  • Trusted-by logo walltrusted-by / logo cloud
  • Usage / adoption proof

Friction

objections answered, barriers removedmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: FAQ / objection handling and free trial / freemium.

Value

why it’s worth it — comparison and reinforcementmeasured
3/10partialpoints earned
  • Usage / adoption proof

Not detected: us-vs-them comparison.

Brand kit

palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
primary#08090a
accent#08090a
bg#fbfbfc
surface#ffffff
text#8a8f98
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice32px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
2px
4px
6px
12px
50px

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
linear.app · 5/9 tactics · 0 proof templates · tokens ✓
# Agent Brief — build in the style of linear.app

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#08090a` | 41.5% | support |
| `#fbfbfc` | 32.4% | background |
| `#0f1011` | 12.1% | support |
| `#ffffff` | 2.9% | background |
| `#090a0b` | 2.8% | support |
| `#101112` | 2.8% | support |
| `#121314` | 2.3% | support |
| `#e4f222` | 0.6% | accent/brand |

Curated roles: `primary=#08090a` · `accent=#08090a` · `bg=#fbfbfc` · `surface=#ffffff` · `text=#8a8f98`

## Type
- Display: `Inter Variable`
- Body: `Inter Variable`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 24, 32, 48, 64
- Radius (px): 2, 4, 6, 12, 50

## Patterns detected (fact-based) — 5/9
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count; p2: usage/adoption count)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.