The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
ReviewsLogo wallUsage proofDemo / docs
⤢
02
Pricing
▲ strongest
$0 +2 more
ReviewsPer-unit priceLogo wallUsage proofPricing tiersDemo / docs
⤢
03
Signup
▼ thinnest
Reviews
⤢
01
Homepage / Lander
ReviewsLogo wall
⤢
02
Pricing
▲ strongest
$0 +2 more
ReviewsPer-unit priceLogo wallUsage proofPricing tiers
⤢
03
Signup
▼ thinnest
Reviews
Offer
how clearly they present the deal and its valuemeasuredAction
the path to convert — CTA, sign-up, checkoutmeasured
12/20highpoints earned
- Proof above the fold
- Demo / docs entry
Not detected: free trial / freemium and lead-capture form.
Trust
proof, social proof, and credibilitymeasured
11/11highpoints earned
- Trusted-by logo wall
trusted-by / logo cloud
- Usage / adoption proof
Friction
objections answered, barriers removedmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: FAQ / objection handling and free trial / freemium.
Value
why it’s worth it — comparison and reinforcementmeasured
3/10partialpoints earned
Not detected: us-vs-them comparison.
Brand kit
palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
linear.app · 5/9 tactics · 0 proof templates · tokens ✓
# Agent Brief — build in the style of linear.app
> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Signup
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#08090a` | 41.5% | support |
| `#fbfbfc` | 32.4% | background |
| `#0f1011` | 12.1% | support |
| `#ffffff` | 2.9% | background |
| `#090a0b` | 2.8% | support |
| `#101112` | 2.8% | support |
| `#121314` | 2.3% | support |
| `#e4f222` | 0.6% | accent/brand |
Curated roles: `primary=#08090a` · `accent=#08090a` · `bg=#fbfbfc` · `surface=#ffffff` · `text=#8a8f98`
## Type
- Display: `Inter Variable`
- Body: `Inter Variable`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 24, 32, 48, 64
- Radius (px): 2, 4, 6, 12, 50
## Patterns detected (fact-based) — 5/9
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count; p2: usage/adoption count)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 3 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.