Evidence coverage
the /100 — and the exact signals behind each category55/100
★★★★★
Thin evidence coverage
Offer clarity14/20
Pricing tiersAnchor / strikethrough pricing
Action path18/20
Proof above the foldFree trial / freemiumDemo / docs entry
Trust & proof6/20
Trusted-by logo wall
Friction reduction10/15
FAQ / objection handlingFree trial / freemium
Value reinforcement7/15
Us-vs-them comparison
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#004cff
accent#004cff
bg#faf8f5
surface#fefdfb
text#ffffff
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox50px
Jumps over the lazy dog44px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn2px
4px
6px
8px
12px
16px
23px
24px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$0
$0.01
One-timeSubscribe
source: step 2 · Pricing — every value extracted, nothing invented
The funnel
3 steps walked
1Homepage / Lander
Mintlify - The Knowledge Platform Built for Agents
2 components
“Products”“Solutions”“Resources”
2Pricing
Pricing - Mintlify
subscription9 components
“Products”“Solutions”“Resources”
3Startups
Startups - Mintlify
1 proof point50% off% off1 components
“Products”“Solutions”“Resources”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
✓Anchor / strikethrough pricing
p3: 50% off
✓Us-vs-them comparison
p2: comparison table
·On-page review wall
·Money-back guarantee
✓FAQ / objection handling
p2: FAQ/accordion
✓Proof above the fold
p2: proof in first viewport
✓Free trial / freemium
p2: free trial / no credit card
✓Trusted-by logo wall2×
home: trusted-by / logo cloud p2: trusted-by / logo cloud
·Usage / adoption proof
✓Pricing tiers
p2: pricing tiers
✓Demo / docs entry3×
home: demo / docs p2: demo / docs p3: demo / docs
Proof & trust language
the social-proof strings, harvested{N}% off — 50% off (1)
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of mintlify.com
> Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Startups
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#faf8f5` | 38% | background |
| `#fefdfb` | 33% | background |
| `#f9f6f3` | 10.5% | background |
| `#ef6333` | 4.1% | accent/brand |
| `#004cff` | 4.1% | accent/brand |
| `#ff7a59` | 4.1% | accent/brand |
| `#00a8e0` | 4.1% | accent/brand |
| `#16a34a` | 1.1% | accent/brand |
Curated roles: `primary=#004cff` · `accent=#004cff` · `bg=#faf8f5` · `surface=#fefdfb` · `text=#ffffff`
## Type
- Display: `arizonaFlare`
- Body: `inter`
- Size scale (px): 12, 14, 16, 18, 24, 35, 36, 44, 50
- Radius (px): 2, 4, 6, 8, 12, 16, 23, 24
## Patterns detected (fact-based) — 8/13
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(p3: 50% off)_
- **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(p2: comparison table)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(p2: proof in first viewport)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs; p3: demo / docs)_
## Proof language (harvested strings → templates)
- `{N}% off` — e.g. "50% off"
## Funnel facts
- Depth reached: 3 steps
- Proof points: 1 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.