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modal.com — funnel x-ray

lander · · 2026-07-08

#000000 #def0dd #181818 #212525 #7fee64

3steps deep

40/100Thin★★★★★

0proof points

—no discount

Evidence coverage

the /100 — and the exact signals behind each category

40/100

★★★★★

Thin evidence coverage

Offer clarity8/20

Pricing tiers

Action path5/20

Demo / docs entry

Trust & proof11/20

Trusted-by logo wallUsage / adoption proof

Friction reduction6/15

FAQ / objection handling

Value reinforcement10/15

Us-vs-them comparisonUsage / adoption proof

Risk reversal & urgency0/10

no signals detected

Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.

Palette

every color by on-page usage · the roles doing their job

full palette ordered by on-page usage %

primary#def0dd

accent#def0dd

bg#def0dd

surface#def0dd

text#ddffdc

accent

Body copy in their text role, on a surface card.

the roles, doing their job

Typography

their type system, rendered live

The quick brown fox54px

Jumps over the lazy dog42px

A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Shape

the corner-radius scale, drawn

4px

8px

11px

12px

19px

25px

Offer & pricing

rebuilt from extracted facts — nothing invented

RECONSTRUCTION — rebuilt from extracted facts

$0.00

$0.09$0$30

source: step 2 · Pricing — every value extracted, nothing invented

The funnel

3 steps walked

Tactics detected

applicable conversion tactics — click any for its evidence string

·Proof at every step

·Countdown / urgency timer

·Anchor / strikethrough pricing

✓Us-vs-them comparison

p2: comparison table

·On-page review wall

·Money-back guarantee

✓FAQ / objection handling

p2: FAQ/accordion

·Proof above the fold

·Free trial / freemium

✓Trusted-by logo wall

home: trusted-by / logo cloud

✓Usage / adoption proof

home: usage/adoption count

✓Pricing tiers2×

home: pricing tiers
p2: pricing tiers

✓Demo / docs entry2×

home: demo / docs
p2: demo / docs

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts

modal.com · 6/13 tactics · 0 proof templates · tokens ✓

# Agent Brief — build in the style of modal.com

> Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#000000` | 50% | support |
| `#def0dd` | 32.1% | background |
| `#181818` | 16.6% | support |
| `#212525` | 0.8% | support |
| `#7fee64` | 0.3% | accent/brand |
| `#91c8ef` | 0.1% | support |
| `#07b976` | 0% | accent/brand |
| `#ff8de6` | 0% | accent/brand |

Curated roles: `primary=#def0dd` · `accent=#def0dd` · `bg=#def0dd` · `surface=#def0dd` · `text=#ddffdc`

## Type
- Display: `Goga`
- Body: `Inter Variable`
- Size scale (px): 12, 14, 16, 20, 21, 24, 28, 30, 36, 40, 42, 54
- Radius (px): 4, 8, 11, 12, 19, 25

## Patterns detected (fact-based) — 6/13
- **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(p2: comparison table)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.