Evidence coverage
the /100 — and the exact signals behind each category5/100
★★★★★
Sparse evidence coverage
Offer clarity0/20
no signals detected
Action path0/20
no signals detected
Trust & proof0/20
no signals detected
Friction reduction6/15
FAQ / objection handling
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#e5e5e5
text#707072
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox76px
Jumps over the lazy dog24px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn4px
8px
20px
24px
30px
50px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$95.00 $190.00 $100.00$50.00
$50$76.97$95.00
source: step 2 · Cart — every value extracted, nothing invented
The funnel
1 steps walked
1Homepage / Lander
Nike. Just Do It. Nike.com
2 components
“United States”“Guides”
2Cartstalled
Cart. Nike Store.
1 proof pointdiscount3 components
“Checkout”“United States”“Guides”
3Checkoutstalled
Cart. Nike Store.
1 proof pointdiscount3 components
“Checkout”“United States”“Guides”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Stacked free gifts
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Subscription / auto-ship
·Per-unit price anchor
·Us-vs-them comparison
·On-page review wall
·Express wallets
·Free shipping
·Money-back guarantee
✓FAQ / objection handling
home: FAQ/accordion
·Proof above the fold
Proof & trust language
the social-proof strings, harvestedFree shipping — Free shipping (1)
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of nike.com > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Cart → Checkout ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#ffffff` | 58.7% | background | | `#cacacb` | 19.2% | support | | `#e5e5e5` | 12.1% | background | | `#f5f5f5` | 10% | background | | `#111111` | 0.1% | support | Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#e5e5e5` · `text=#707072` ## Type - Display: `Helvetica Now Display Medium` - Body: `Helvetica Now Text Medium` - Size scale (px): 12, 14, 16, 20, 24, 76 - Radius (px): 4, 8, 20, 24, 30, 50 ## Patterns detected (fact-based) — 1/13 - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion)_ ## Proof language (harvested strings → templates) - `Free shipping` — e.g. "Free shipping" ## Funnel facts - Depth reached: 1 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.