UXXRAY · Teardown dossier
nike.com
nike-com-2026-07-09-desktop
30 /100
Sparse
★☆☆☆☆
3 measured categories
Score breakdown
- Action path 0/7
- Friction reduction 6/6
- Value reinforcement 0/7
The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
Why it scores what it does
the score explained category by category — expand any for the on-page language they usemeasuredNike scores 30/100 — sparse evidence coverage. Strong on friction reduction; thin on action path and value reinforcement. Expand any category for the on-page language.
Friction reductionhighFAQ / objection handling
- FAQ / objection handling
Action pathnoneno signals detected
Not detected — proof above the fold.
Value reinforcementnoneno signals detected
Not detected — us-vs-them comparison.
Their design system
palette by on-page usage · type rendered live · the radius scalemeasuredfull palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#e5e5e5
text#707072
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox76px
Jumps over the lazy dog24px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
4px
8px
20px
24px
30px
50px
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of nike.com > Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Cart → Checkout ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#ffffff` | 57% | background | | `#cacacb` | 19.2% | support | | `#e5e5e5` | 14.5% | background | | `#f5f5f5` | 9.3% | background | | `#111111` | 0% | support | Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#e5e5e5` · `text=#707072` ## Type - Display: `Helvetica Now Display Medium` - Body: `Helvetica Now Text Medium` - Size scale (px): 12, 14, 16, 20, 24, 76 - Radius (px): 4, 8, 20, 24, 30, 50 ## Patterns detected (fact-based) — 1/3 - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion)_ ## Proof language (harvested strings → templates) - `Free shipping` — e.g. "Free shipping" ## Funnel facts - Depth reached: 1 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.