Evidence coverage
the /100 — and the exact signals behind each category25/100
★★★★★
Sparse evidence coverage
Offer clarity0/20
no signals detected
Action path5/20
Demo / docs entry
Trust & proof11/20
Trusted-by logo wallUsage / adoption proof
Friction reduction6/15
FAQ / objection handling
Value reinforcement3/15
Usage / adoption proof
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#ffc95e
accent#ffc95e
bg#ffffff
surface#f6f5f4
text#000000
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox96px
Jumps over the lazy dog72px
A subheading in their voice54px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn4px
5px
8px
10px
12px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION
No offer or pricing detected in this funnel.
nothing extracted → nothing rebuiltThe funnel
3 steps walkedTactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
✓FAQ / objection handling2×
home: FAQ/accordion p2: FAQ/accordion
·Proof above the fold
·Free trial / freemium
✓Trusted-by logo wall3×
home: trusted-by / logo cloud p2: trusted-by / logo cloud p3: trusted-by / logo cloud
✓Usage / adoption proof3×
home: usage/adoption count p2: usage/adoption count p3: usage/adoption count
·Pricing tiers
✓Demo / docs entry3×
home: demo / docs p2: demo / docs p3: demo / docs
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of notion.com > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Product → Enterprise ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#ffffff` | 63.2% | background | | `#f6f5f4` | 23.9% | background | | `#62aef0` | 2.7% | accent/brand | | `#f77463` | 1.4% | accent/brand | | `#2a9d99` | 1.4% | accent/brand | | `#ffc95e` | 1.4% | accent/brand | | `#b18164` | 1.3% | support | | `#097fe8` | 0.9% | accent/brand | Curated roles: `primary=#ffc95e` · `accent=#ffc95e` · `bg=#ffffff` · `surface=#f6f5f4` · `text=#000000` ## Type - Display: `NotionInter` - Body: `NotionInter` - Size scale (px): 12, 14, 16, 18, 20, 22, 32, 42, 54, 72, 96 - Radius (px): 4, 5, 8, 10, 12 ## Patterns detected (fact-based) — 4/13 - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion)_ - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud; p3: trusted-by / logo cloud)_ - **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count; p2: usage/adoption count; p3: usage/adoption count)_ - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs; p3: demo / docs)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 3 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.


