UXXRAY · facts, not opinions
◉ All x-rays
Above-the-fold capture of notion.com
their above-the-fold, as captured

UXXRAY · Teardown dossier

notion.com

notion-com-2026-07-09-desktop

lead_gen · desktop · 2026-07-09

50 /100

Thin ★★☆☆☆ brand avg across funnels desktop 50 · mobile 50 → avg

Score breakdown

  • Offer clarity 0/6
  • Action path 5/18
  • Trust & proof 11/11
  • Friction reduction 6/6
  • Value reinforcement 3/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics
FAQLogo wallUsage proofDemo / docs
Product
02

Product

4 tactics
FAQLogo wallUsage proofDemo / docs
Enterprise
03

Enterprise

▼ thinnest
3 tactics
Logo wallUsage proofDemo / docs

Offer

how clearly they present the deal and its valuemeasured
0/6nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: lead magnet.

Action

the path to convert — CTA, sign-up, checkoutmeasured
5/18lowpoints earned
  • Demo / docs entry

Not detected: proof above the fold and lead-capture form.

Trust

proof, social proof, and credibilitymeasured
11/11highpoints earned
  • Trusted-by logo walltrusted-by / logo cloud
  • Usage / adoption proof

Friction

objections answered, barriers removedmeasured
6/6highpoints earned
  • FAQ / objection handling

Value

why it’s worth it — comparison and reinforcementmeasured
3/10partialpoints earned
  • Usage / adoption proof

Not detected: us-vs-them comparison.

Brand kit

palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
primary#ffc95e
accent#ffc95e
bg#ffffff
surface#f6f5f4
text#000000
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox96px
Jumps over the lazy dog72px
A subheading in their voice54px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
4px
5px
8px
10px
12px

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
notion.com · 4/8 tactics · 0 proof templates · tokens ✓ 
# Agent Brief — build in the style of notion.com

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Product → Enterprise

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 63.2% | background |
| `#f6f5f4` | 23.9% | background |
| `#62aef0` | 2.7% | accent/brand |
| `#f77463` | 1.4% | accent/brand |
| `#2a9d99` | 1.4% | accent/brand |
| `#ffc95e` | 1.4% | accent/brand |
| `#b18164` | 1.3% | support |
| `#097fe8` | 0.9% | accent/brand |

Curated roles: `primary=#ffc95e` · `accent=#ffc95e` · `bg=#ffffff` · `surface=#f6f5f4` · `text=#000000`

## Type
- Display: `NotionInter`
- Body: `NotionInter`
- Size scale (px): 12, 14, 16, 18, 20, 22, 32, 42, 54, 72, 96
- Radius (px): 4, 5, 8, 10, 12

## Patterns detected (fact-based) — 4/8
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud; p3: trusted-by / logo cloud)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count; p2: usage/adoption count; p3: usage/adoption count)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs; p3: demo / docs)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.