Evidence coverage
the /100 — and the exact signals behind each category5/100
★★★★★
Sparse evidence coverage
Offer clarity0/20
no signals detected
Action path0/20
no signals detected
Trust & proof6/20
On-page review wall
Friction reduction0/15
no signals detected
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#271a00
accent#271a00
bg#fdfbfa
surface#fdfbfa
text#313131
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox16px
Jumps over the lazy dog14px
A subheading in their voice12px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn6px
8px
11px
12px
16px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION
No offer or pricing detected in this funnel.
nothing extracted → nothing rebuiltThe funnel
1 steps walked
1Homepage / Lander
Perplexity
1 components
“Sign In”“Search”“Computer”
2Tasksstalled
Just a moment...
no tactics detected on this step
3Spacesstalled
Just a moment...
no tactics detected on this step
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
✓On-page review wall
home: review wall
·Money-back guarantee
·FAQ / objection handling
·Proof above the fold
·Free trial / freemium
·Trusted-by logo wall
·Usage / adoption proof
·Pricing tiers
·Demo / docs entry
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of perplexity.ai > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Tasks → Spaces ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#271a00` | 56.3% | support | | `#fdfbfa` | 43.7% | background | Curated roles: `primary=#271a00` · `accent=#271a00` · `bg=#fdfbfa` · `surface=#fdfbfa` · `text=#313131` ## Type - Display: `—` - Body: `pplxSans` - Size scale (px): 11, 12, 14, 16 - Radius (px): 6, 8, 11, 12, 16 ## Patterns detected (fact-based) — 1/13 - **On-page review wall** — An embedded wall of customer reviews. _(home: review wall)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 1 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.