UXXRAY · Teardown dossier
pupgum-com-2026-07-09-desktop
90 /100
$31.00 +1 more · 20% OFF · subscription · 2 weeks · 5 proof points
$31.00 +1 more · SAVE 15% · subscription · 2 weeks · 5 proof points
$26.35 +1 more · 20% OFF · subscription · 2 weeks · 5 proof points
$26.35 · subscription · 2 weeks · 1 proof point
$31.00 +1 more · 20% OFF · subscription · 2 weeks · 5 proof points
$31.00 +1 more · SAVE 15% · subscription · 2 weeks · 5 proof points
$26.35 +1 more · 20% OFF · subscription · 2 weeks · 5 proof points
$26.35 · subscription · 2 weeks
Pupgum scores 90/100 — excellent evidence coverage. Strong on offer clarity, action path, and trust & proof. Expand any category for the on-page language.
918 reviews
review wall
30-DAY GUARANTEE
30-DAY MONEY-BACK GUARANTEE
free shipping
30-DAY GUARANTEE
30-DAY MONEY-BACK GUARANTEE
FREE Mystery Tote 07/08/2026 Nicole
FREE Mystery Tote
Not detected — per-unit price anchor.
$31.00 / 20% OFF
$31.00 / SAVE 15%
free shipping
every 2 weeks
Not detected — per-unit price anchor.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Agent Brief — build in the style of pupgum.com
> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** Dog breath / dental chews (subscription-first)
**Funnel:** Homepage / Lander → Product page (Medium Dogs) → Cart / add-to-cart drawer → Checkout
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 78.6% | background |
| `#e7f3fb` | 5.2% | background |
| `#9dcdee` | 4.9% | support |
| `#9fcdff` | 2.8% | support |
| `#ffe800` | 2.1% | accent/brand |
| `#85c1ea` | 2% | accent/brand |
| `#ffa1c6` | 1.9% | support |
| `#e6f3fb` | 0.9% | background |
Curated roles: `primary=#ffe800` · `accent=#9fcdff` · `bg=#ffffff` · `surface=#e6f3fb` · `text=#000000` · `secondary=#ffa1c6`
## Type
- Display: `Monument Grotesk Mono`
- Body: `Monument Grotesk Mono`
- Size scale (px): 12, 16, 18, 20, 24, 25, 32, 36, 45, 48, 72, 96
- Radius (px): 2, 3, 4, 8, 11, 12, 16, 18, 24, 30, 50
## Patterns detected (fact-based) — 12/13
- **Proof at every step** — Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 918 reviews; pdp: 918 reviews; cart: 918 reviews)_
- **Stacked free gifts** — Two or more $0 / FREE line items on the cart or checkout step. _(cart: FREE Mystery Tote 07/08/2026 Nicole; cart: FREE Mystery Tote)_
- **Countdown / urgency timer** — A visible countdown timer creating time pressure. _(pdp: countdown present; cart: countdown present)_
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(home: $31.00 / 20% OFF; pdp: $31.00 / SAVE 15%; cart: $31.00 / 20% OFF)_
- **Subscription / auto-ship** — A recurring delivery interval detected on the cart or checkout step. _(cart: every 2 weeks; checkout: every 2 weeks)_
- **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(home: comparison table)_
- **On-page review wall** — An embedded wall of customer reviews. _(home: review wall; pdp: review wall; cart: review wall)_
- **Express wallets** — One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(checkout: express wallet buttons)_
- **Free shipping** — Free shipping / delivery surfaced in the funnel. _(home: free shipping; pdp: free shipping; cart: free shipping)_
- **Money-back guarantee** — An N-day / money-back guarantee stated. _(home: 30-DAY GUARANTEE; pdp: 30-DAY MONEY-BACK GUARANTEE; cart: 30-DAY MONEY-BACK GUARANTEE)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; pdp: FAQ/accordion; cart: FAQ/accordion)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(pdp: proof in first viewport; cart: proof in first viewport)_
## Proof language (harvested strings → templates)
- `{N} reviews` — e.g. "918 reviews"
- `{N}-DAY MONEY-BACK GUARANTEE` — e.g. "30-DAY GUARANTEE", "30-DAY MONEY-BACK GUARANTEE"
- `Free shipping` — e.g. "Free shipping"
- `Limited Time` — e.g. "Limited Time"
- `{N}% OFF` — e.g. "20% OFF", "SAVE 15%"
## Funnel facts
- Depth reached: 4 steps
- Proof points: 7 across 4 steps
- Free-gift line items (max on a step): 2
- Discount/anchor pricing: yes · Countdown: yes · Subscription: yes
- Price continuity lander→checkout: yes ($26.35)
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.