The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
ReviewsCountdownTrust badgesLogo wallPricing tiersDemo / docs
⤢
02
Pricing
$0 +18 more · subscription
SubscriptionTrust badgesFree trialNo cardPricing tiersDemo / docs
⤢
03
Features
▼ thinnest
CountdownLogo wallDemo / docs
⤢
01
Homepage / Lander
▲ strongest
ReviewsCountdownTrust badgesLogo wallPricing tiers
⤢
02
Pricing
$0 +18 more · subscription
SubscriptionTrust badgesFree trialNo cardPricing tiers
⤢
03
Features
▼ thinnest
CountdownLogo wall
Offer
how clearly they present the deal and its valuemeasuredAction
the path to convert — CTA, sign-up, checkoutmeasured
17/20highpoints earned
- Free trial / freemium
free trial / no credit card
- Lead-capture form
- Demo / docs entry
Not detected: proof above the fold.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
- Trusted-by logo wall
trusted-by / logo cloud
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
4/10partialpoints earned
- Free trial / freemium
free trial / no credit card
Not detected: FAQ / objection handling.
Value
why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
Brand kit
palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog40px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
railway.app · 5/9 tactics · 0 proof templates · tokens ✓
# Agent Brief — build in the style of railway.app
> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Features
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#13111c` | 34.7% | support |
| `#181622` | 22% | support |
| `#ffffff` | 21.1% | background |
| `#1b2132` | 7.5% | support |
| `#1f2b2e` | 7.5% | support |
| `#0d0c14` | 2.6% | support |
| `#1c1a28` | 1.1% | support |
| `#1e132a` | 0.9% | support |
Curated roles: `primary=#1b2132` · `accent=#1b2132` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff`
## Type
- Display: `IBM Plex Serif`
- Body: `Helvetica`
- Size scale (px): 11, 12, 13, 14, 16, 18, 20, 36, 40, 54
- Radius (px): 6, 8, 10, 12, 16
## Patterns detected (fact-based) — 5/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p3: trusted-by / logo cloud)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs; p3: demo / docs)_
- **Lead-capture form** — An on-page form collecting contact details (email / name / phone) outside a checkout. _(p2: name, email, Select an option, Select an option)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 3 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: yes · Subscription: yes
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.