UXXRAY · facts, not opinions
◉ All x-rays
Above-the-fold capture of render.com
their above-the-fold, as captured

UXXRAY · Teardown dossier

render.com

render-com-2026-07-09-desktop

saas · desktop · 2026-07-09

80 /100

Strong ★★★★☆ brand avg across funnels desktop 85 · mobile 75 → avg

Score breakdown

  • Offer clarity 8/8
  • Action path 18/20
  • Trust & proof 11/11
  • Friction reduction 10/10
  • Value reinforcement 3/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

4 tactics

$10

Sticky CTAFree trialLogo wallUsage proof
Startups
02

Startups

▼ thinnest
4 tactics

$10 +9 more  ·  20% off  ·  1 proof point

Sticky CTAFAQLogo wallUsage proof
Pricing
03

Pricing

▲ strongest
6 tactics

$10 +24 more  ·  subscription

Sticky CTASubscriptionFAQTrust badgesPricing tiersDemo / docs

Offer

how clearly they present the deal and its valuemeasured
8/8highpoints earned
  • Pricing tiers

Action

the path to convert — CTA, sign-up, checkoutmeasured
18/20highpoints earned
  • Proof above the fold
  • Free trial / freemiumfree trial / no credit card
  • Demo / docs entry

Not detected: lead-capture form.

Trust

proof, social proof, and credibilitymeasured
11/11highpoints earned
  • Trusted-by logo walltrusted-by / logo cloud
  • Usage / adoption proof

Friction

objections answered, barriers removedmeasured
10/10highpoints earned
  • FAQ / objection handling
  • Free trial / freemiumfree trial / no credit card

Value

why it’s worth it — comparison and reinforcementmeasured
3/10partialpoints earned
  • Usage / adoption proof

Not detected: us-vs-them comparison.

Brand kit

palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
primary#8a05ff
accent#8a05ff
bg#ffffff
surface#e7dbff
text#0d0d0d
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog64px
A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
2px

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
render.com · 7/9 tactics · 1 proof templates · tokens ✓ 
# Agent Brief — build in the style of render.com

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Startups → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 71.2% | background |
| `#141414` | 22.6% | support |
| `#e7dbff` | 1.2% | background |
| `#8a05ff` | 1% | accent/brand |
| `#0d0d0d` | 0.8% | support |
| `#c2eaff` | 0.6% | background |
| `#fce2fe` | 0.5% | background |
| `#b8ffd7` | 0.5% | background |

Curated roles: `primary=#8a05ff` · `accent=#8a05ff` · `bg=#ffffff` · `surface=#e7dbff` · `text=#0d0d0d`

## Type
- Display: `Roobert`
- Body: `PPNeueMontreal`
- Size scale (px): 11, 12, 14, 16, 18, 20, 24, 32, 40, 48, 64, 80
- Radius (px): 2

## Patterns detected (fact-based) — 7/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion; p3: FAQ/accordion)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport; p2: proof in first viewport; p3: proof in first viewport)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count; p2: usage/adoption count)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p3: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(p3: demo / docs)_

## Proof language (harvested strings → templates)
- `{N}% off` — e.g. "20% off"

## Funnel facts
- Depth reached: 3 steps
- Proof points: 1 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.