Evidence coverage
the /100 — and the exact signals behind each category50/100
★★★★★
Thin evidence coverage
Offer clarity14/20
Pricing tiersAnchor / strikethrough pricing
Action path18/20
Proof above the foldFree trial / freemiumDemo / docs entry
Trust & proof6/20
Trusted-by logo wall
Friction reduction10/15
FAQ / objection handlingFree trial / freemium
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#ff764c
accent#ff764c
bg#f6f5f4
surface#faf6f1
text#36373b
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox48px
Jumps over the lazy dog32px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn6px
8px
16px
20px
24px
32px
50px
56px
60px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$100$165.00
$145.00$190.00$24
source: step 1 · Homepage / Lander — every value extracted, nothing invented
The funnel
3 steps walked
1Homepage / Lander
Replit – Build apps and sites with AI - Replit
discount5 components
“Products”“For Work”“Resources”
2Security
Defense in Depth — How Replit Secures Every Layer of the Vibe Coding Stack
3 components
“Products”“For Work”“Resources”
3Pricing
Pricing - Replit
1 proof point10% off% offsubscription3 components
“Products”“For Work”“Resources”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
✓Anchor / strikethrough pricing2×
home: $100 p3: $20 / $100 / 10% off
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
✓FAQ / objection handling2×
p2: FAQ/accordion p3: FAQ/accordion
✓Proof above the fold
home: proof in first viewport
✓Free trial / freemium2×
home: free trial / no credit card p2: free trial / no credit card
✓Trusted-by logo wall
home: trusted-by / logo cloud
·Usage / adoption proof
✓Pricing tiers2×
home: pricing tiers p3: pricing tiers
✓Demo / docs entry
home: demo / docs
Proof & trust language
the social-proof strings, harvested{N}% off — 10% off (1)
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of replit.com
> Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Security → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f6f5f4` | 21.3% | background |
| `#faf6f1` | 19.8% | background |
| `#faf5f0` | 14.4% | background |
| `#ffffff` | 13.5% | background |
| `#181818` | 9.3% | support |
| `#ededed` | 4.7% | background |
| `#edece8` | 4.7% | background |
| `#312e2e` | 2.7% | support |
Curated roles: `primary=#ff764c` · `accent=#ff764c` · `bg=#f6f5f4` · `surface=#faf6f1` · `text=#36373b`
## Type
- Display: `ABC Diatype Plus Variable`
- Body: `ABC Diatype Plus Variable`
- Size scale (px): 8, 10, 11, 12, 14, 16, 18, 20, 26, 28, 32, 48
- Radius (px): 6, 8, 16, 20, 24, 32, 50, 56, 60
## Patterns detected (fact-based) — 7/13
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(home: $100; p3: $20 / $100 / 10% off)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion; p3: FAQ/accordion)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free trial / no credit card; p2: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p3: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs)_
## Proof language (harvested strings → templates)
- `{N}% off` — e.g. "10% off"
## Funnel facts
- Depth reached: 3 steps
- Proof points: 1 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.