UXXRAY · Teardown dossier
replit-com-2026-07-09-desktop
60 /100
Replit scores 60/100 — partial evidence coverage. Strong on offer clarity, action path, and trust & proof; thin on value reinforcement. Expand any category for the on-page language.
free trial / no credit card
free trial / no credit card
Not detected — proof above the fold and lead-capture form.
trusted-by / logo cloud
Not detected — usage / adoption proof.
Not detected — us-vs-them comparison and usage / adoption proof.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Agent Brief — build in the style of replit.com
> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Security → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f6f5f4` | 21.3% | background |
| `#faf6f1` | 19.8% | background |
| `#faf5f0` | 14.4% | background |
| `#ffffff` | 13.5% | background |
| `#181818` | 9.3% | support |
| `#ededed` | 4.7% | background |
| `#edece8` | 4.7% | background |
| `#312e2e` | 2.7% | support |
Curated roles: `primary=#ff764c` · `accent=#ff764c` · `bg=#f6f5f4` · `surface=#faf6f1` · `text=#36373b`
## Type
- Display: `ABC Diatype Plus Variable`
- Body: `ABC Diatype Plus Variable`
- Size scale (px): 8, 10, 11, 12, 14, 16, 18, 20, 26, 28, 32, 48
- Radius (px): 6, 8, 16, 20, 24, 32, 50, 56, 60
## Patterns detected (fact-based) — 5/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion; p3: FAQ/accordion)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free trial / no credit card; p2: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p3: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs)_
## Proof language (harvested strings → templates)
- `{N}% off` — e.g. "10% off"
## Funnel facts
- Depth reached: 3 steps
- Proof points: 1 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.