UXXRAY · facts, not opinions
Above-the-fold capture of ryzesuperfoods.com
their above-the-fold, as captured

UXXRAY · Teardown dossier

ryzesuperfoods.com

ryzesuperfoods-com-2026-07-09-desktop

ecommerce · desktop · 2026-07-09

100 /100

Excellent ★★★★★ 6 measured categories

Score breakdown

  • Offer clarity 18/18
  • Action path 13/13
  • Trust & proof 17/17
  • Friction reduction 15/15
  • Value reinforcement 15/15
  • Risk reversal & urgency 10/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

▲ strongest
11 tactics

$40 +4 more  ·  40% OFF  ·  subscription · 30 days  ·  4 proof points

Sticky CTAReviewsComparisonCountdownFree giftSubscriptionFAQTrust badgesPer-unit priceFree shippingLogo wall
Product page (Mushroom Coffee)
02

Product page (Mushroom Coffee)

9 tactics

$30.50 +12 more  ·  40% OFF  ·  subscription  ·  5 proof points

ReviewsCountdownFree giftSubscriptionFAQTrust badgesPer-unit priceFree shippingUsage proof
Cart
03

Cart

5 tactics

$27.00 +3 more  ·  40% OFF  ·  subscription  ·  2 proof points

ReviewsCountdownFree giftSubscriptionFAQ
Checkout
04

Checkout

▼ thinnest
4 tactics

$18.00 +6 more  ·  subscription · 30 Days  ·  5 proof points

Free giftTrust badgesFree shippingExpress pay

Why it scores what it does

the score explained category by category — expand any for the on-page language they usemeasured

Ryzesuperfoods scores 100/100 — excellent evidence coverage. Strong on offer clarity, action path, and trust & proof. Expand any category for the on-page language.

Offer clarityhighanchor / strikethrough pricing, per-unit price anchor, free shipping, and subscription / auto-ship
  • Anchor / strikethrough pricing$80 / 40% OFF$45 / $115 / $80 / 40% OFF$45 / $80 / 40% OFF$45.00 / $115.00
  • Per-unit price anchor
  • Free shippingfree shipping
  • Subscription / auto-shipevery 30 Days
Action pathhighproof above the fold and express wallets
  • Proof above the fold
  • Express wallets
Trust & proofhighproof at every step, on-page review wall, and money-back guarantee
  • Proof at every step276,053 Reviews211,618 Reviews150,000+ Reviews
  • On-page review wallreview wall
  • Money-back guarantee30-Day Money Back Guarantee30-Day Guarantee
Friction reductionhighFAQ / objection handling, express wallets, and free shipping
  • FAQ / objection handling
  • Express wallets
  • Free shippingfree shipping
Value reinforcementhighus-vs-them comparison, stacked free gifts, and per-unit price anchor
  • Us-vs-them comparison
  • Stacked free giftsFREE Mushroom MagnetFREE Spoon & Scoop
  • Per-unit price anchor
Risk reversal & urgencyhighmoney-back guarantee and countdown / urgency timer
  • Money-back guarantee30-Day Money Back Guarantee30-Day Guarantee
  • Countdown / urgency timer

Their design system

palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
primary#ca5839
accent#f3d7c9
bg#fcfbf3
surface#f9f1e9
text#2a2320
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
2px
4px
6px
8px
12px
14px
16px
24px
36px
50px

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
ryzesuperfoods.com · 13/13 tactics · 8 proof templates · tokens ✓
# Agent Brief — build in the style of ryzesuperfoods.com

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** Mushroom coffee / functional superfood (subscription)
**Funnel:** Homepage / Lander → Product page (Mushroom Coffee) → Cart → Checkout

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f9f1e9` | 43.5% | background |
| `#ffffff` | 19.3% | background |
| `#fcfbf3` | 12.5% | background |
| `#f5f0eb` | 6.4% | background |
| `#f5f0ec` | 6.3% | background |
| `#ca5839` | 3.6% | accent/brand |
| `#fdfcf3` | 3.2% | background |
| `#f9f1e8` | 2.5% | background |

Curated roles: `primary=#ca5839` · `accent=#f3d7c9` · `bg=#fcfbf3` · `surface=#f9f1e9` · `text=#2a2320`

## Type
- Display: `Sofia Pro`
- Body: `Sofia Pro`
- Size scale (px): 12, 13, 14, 16, 18, 20, 24, 32, 36, 40, 48, 64
- Radius (px): 2, 4, 6, 8, 12, 14, 16, 24, 36, 50

## Patterns detected (fact-based) — 13/13
- **Proof at every step** — Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 276,053
Reviews; pdp: 211,618 Reviews; checkout: 150,000+
Reviews)_
- **Stacked free gifts** — Two or more $0 / FREE line items on the cart or checkout step. _(checkout: FREE Mushroom Magnet; checkout: FREE Spoon & Scoop)_
- **Countdown / urgency timer** — A visible countdown timer creating time pressure. _(home: countdown present; pdp: countdown present; cart: countdown present)_
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(home: $80 / 40% OFF; pdp: $45 / $115 / $80 / 40% OFF; cart: $45 / $80 / 40% OFF)_
- **Subscription / auto-ship** — A recurring delivery interval detected on the cart or checkout step. _(checkout: every 30 Days)_
- **Per-unit price anchor** — Price reframed per serving / day / use to shrink perceived cost. _(home: per-unit price shown; pdp: per-unit price shown)_
- **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(home: comparison table)_
- **On-page review wall** — An embedded wall of customer reviews. _(home: review wall; pdp: review wall; cart: review wall)_
- **Express wallets** — One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(checkout: express wallet buttons)_
- **Free shipping** — Free shipping / delivery surfaced in the funnel. _(home: free shipping; pdp: free shipping; checkout: free shipping)_
- **Money-back guarantee** — An N-day / money-back guarantee stated. _(home: 30-Day Money Back Guarantee; pdp: 30-Day Money Back Guarantee; checkout: 30-Day Guarantee)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; pdp: FAQ/accordion; cart: FAQ/accordion)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport; pdp: proof in first viewport; checkout: proof in first viewport)_

## Proof language (harvested strings → templates)
- `{N} Reviews` — e.g. "276,053 Reviews", "211,618 Reviews"
- `{N}-Day Money Back Guarantee` — e.g. "30-Day Money Back Guarantee", "30-Day Guarantee"
- `Free shipping` — e.g. "Free shipping"
- `{N}% OFF` — e.g. "40% OFF"
- `{X} out of 5` — e.g. "4.8 out of 5"
- `LIMITED TIME` — e.g. "LIMITED TIME"
- `Over {N} Shipped` — e.g. "Over 1M Shipped"
- `TOTAL SAVINGS ${N}` — e.g. "TOTAL SAVINGS $18.00"

## Funnel facts
- Depth reached: 4 steps
- Proof points: 11 across 4 steps
- Free-gift line items (max on a step): 2
- Discount/anchor pricing: yes · Countdown: yes · Subscription: yes
- Price continuity lander→checkout: yes ($27.00, $57.60, $36.00)

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.

LLM interpretation

disabled