UXXRAY · facts, not opinions
Above-the-fold capture of sourcegraph.com
their above-the-fold, as captured

UXXRAY · Teardown dossier

sourcegraph.com

sourcegraph-com-2026-07-09-desktop

saas · desktop · 2026-07-09

70 /100

Partial ★★★☆☆ 5 measured categories

Score breakdown

  • Offer clarity 8/8
  • Action path 11/20
  • Trust & proof 6/11
  • Friction reduction 10/10
  • Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

▼ thinnest
4 tactics
ReviewsComparisonLogo wallDemo / docs
Pricing
02

Pricing

▲ strongest
5 tactics

$16

FAQFree trialLogo wallPricing tiersDemo / docs

Why it scores what it does

the score explained category by category — expand any for the on-page language they usemeasured

Sourcegraph scores 70/100 — partial evidence coverage. Strong on offer clarity, action path, and trust & proof. Expand any category for the on-page language.

Offer clarityhighpricing tiers
  • Pricing tiers
Friction reductionhighFAQ / objection handling and free trial / freemium
  • FAQ / objection handling
  • Free trial / freemiumfree trial / no credit card
Value reinforcementhighus-vs-them comparison
  • Us-vs-them comparison

Not detected — usage / adoption proof.

Action pathpartialfree trial / freemium and demo / docs entry
  • Free trial / freemiumfree trial / no credit card
  • Demo / docs entry

Not detected — proof above the fold and lead-capture form.

Trust & proofpartialtrusted-by logo wall
  • Trusted-by logo walltrusted-by / logo cloud

Not detected — usage / adoption proof.

Their design system

palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
primary#020202
accent#020202
bg#ffffff
surface#f7f7f7
text#ededed
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog28px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
4px
6px
8px
12px
50px

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
sourcegraph.com · 6/9 tactics · 0 proof templates · tokens ✓
# Agent Brief — build in the style of sourcegraph.com

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#020202` | 55.8% | support |
| `#0e0e0e` | 15.7% | support |
| `#ffffff` | 15.3% | background |
| `#f7f7f7` | 10.1% | background |
| `#410604` | 0.8% | support |
| `#071b0c` | 0.5% | support |
| `#250e0d` | 0.5% | support |
| `#e62b34` | 0.4% | accent/brand |

Curated roles: `primary=#020202` · `accent=#020202` · `bg=#ffffff` · `surface=#f7f7f7` · `text=#ededed`

## Type
- Display: `Poly Sans`
- Body: `Helvetica`
- Size scale (px): 7, 8, 9, 13, 14, 15, 16, 18, 19, 22, 28, 32
- Radius (px): 4, 6, 8, 12, 50

## Patterns detected (fact-based) — 6/9
- **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(home: comparison table)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.