The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
FAQNo card
⤢
⤢
03
Podcasts Web
FAQNo card
⤢
01
Homepage / Lander
ReviewsFAQ
⤢
⤢
03
Podcasts Web
ReviewsFAQ
Offer
how clearly they present the deal and its valuemeasured
0/8nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action
the path to convert — CTA, sign-up, checkoutmeasured
13/20highpoints earned
- Proof above the fold
- Free trial / freemium
free trial / no credit card
Not detected: lead-capture form and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
0/11nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction
objections answered, barriers removedmeasured
10/10highpoints earned
- FAQ / objection handling
- Free trial / freemium
free trial / no credit card
Value
why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
Brand kit
palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox24px
Jumps over the lazy dog16px
A subheading in their voice14px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
spotify.com · 3/9 tactics · 0 proof templates · tokens ✓
# Agent Brief — build in the style of spotify.com
> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Download → Podcasts Web
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#121212` | 48.8% | support |
| `#000000` | 35.9% | support |
| `#333333` | 4.3% | support |
| `#27856a` | 2.5% | support |
| `#1f1f1f` | 2.3% | support |
| `#535353` | 2.1% | support |
| `#1ed760` | 0.7% | accent/brand |
| `#ffffff` | 0.4% | background |
Curated roles: `primary=#27856a` · `accent=#27856a` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff`
## Type
- Display: `SpotifyMixUI`
- Body: `SpotifyMixUI`
- Size scale (px): 11, 12, 14, 16, 24
- Radius (px): 2, 4, 6, 8, 16, 50
## Patterns detected (fact-based) — 3/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion; p3: FAQ/accordion)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport; p2: proof in first viewport; p3: proof in first viewport)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free trial / no credit card; p2: free trial / no credit card; p3: free trial / no credit card)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 3 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.