Evidence coverage
the /100 — and the exact signals behind each category35/100
★★★★★
Sparse evidence coverage
Offer clarity8/20
Pricing tiers
Action path11/20
Free trial / freemiumDemo / docs entry
Trust & proof6/20
Trusted-by logo wall
Friction reduction10/15
FAQ / objection handlingFree trial / freemium
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#fafafa
accent#fafafa
bg#fafafa
surface#ffffff
text#171717
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox64px
Jumps over the lazy dog56px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn2px
4px
5px
6px
8px
12px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$0
$20$2$0.15
source: step 2 · Pricing — every value extracted, nothing invented
The funnel
3 steps walked
1Homepage / Lander
Agentic Infrastructure - Vercel
2 components
“Products”“Resources”
2Pricing
Vercel Pricing: Hobby, Pro, and Enterprise plans
5 components
“Products”“Resources”
3Signup
Sign Up – Vercel
1 components
“Continue with Google”“Continue with GitHub”“Continue with Apple”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
✓FAQ / objection handling2×
home: FAQ/accordion p2: FAQ/accordion
·Proof above the fold
✓Free trial / freemium
p2: free trial / no credit card
✓Trusted-by logo wall
p3: trusted-by / logo cloud
·Usage / adoption proof
✓Pricing tiers
p2: pricing tiers
✓Demo / docs entry2×
home: demo / docs p2: demo / docs
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of vercel.com > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Pricing → Signup ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#fafafa` | 51.9% | background | | `#ffffff` | 36% | background | | `#171717` | 12.1% | support | | `#0070f3` | 0% | accent/brand | Curated roles: `primary=#fafafa` · `accent=#fafafa` · `bg=#fafafa` · `surface=#ffffff` · `text=#171717` ## Type - Display: `GeistSans` - Body: `Geist Mono` - Size scale (px): 8, 11, 12, 13, 14, 16, 30, 56, 64 - Radius (px): 2, 4, 5, 6, 8, 12 ## Patterns detected (fact-based) — 5/13 - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion)_ - **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_ - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(p3: trusted-by / logo cloud)_ - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_ - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 3 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.