UXXRAY · facts, not opinions
◉ All x-rays
Above-the-fold capture of vercel.com
their above-the-fold, as captured

UXXRAY · Teardown dossier

vercel.com

vercel-com-2026-07-09-desktop

saas · desktop · 2026-07-09

60 /100

Partial ★★★☆☆ brand avg across funnels desktop 60 · mobile 60 → avg

Score breakdown

  • Offer clarity 8/8
  • Action path 11/20
  • Trust & proof 6/11
  • Friction reduction 10/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

2 tactics
FAQDemo / docs
Pricing
02

Pricing

▲ strongest
5 tactics

$0 +24 more

FAQTrust badgesFree trialPricing tiersDemo / docs
Signup
03

Signup

▼ thinnest
1 tactic
Logo wall

Offer

how clearly they present the deal and its valuemeasured
8/8highpoints earned
  • Pricing tiers

Action

the path to convert — CTA, sign-up, checkoutmeasured
11/20partialpoints earned
  • Free trial / freemiumfree trial / no credit card
  • Demo / docs entry

Not detected: proof above the fold and lead-capture form.

Trust

proof, social proof, and credibilitymeasured
6/11partialpoints earned
  • Trusted-by logo walltrusted-by / logo cloud

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured
10/10highpoints earned
  • FAQ / objection handling
  • Free trial / freemiumfree trial / no credit card

Value

why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

Brand kit

palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
primary#fafafa
accent#fafafa
bg#fafafa
surface#ffffff
text#171717
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog56px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
2px
4px
5px
6px
8px
12px

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
vercel.com · 5/9 tactics · 0 proof templates · tokens ✓ 
# Agent Brief — build in the style of vercel.com

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fafafa` | 52.4% | background |
| `#ffffff` | 35.5% | background |
| `#171717` | 12% | support |
| `#0070f3` | 0% | accent/brand |

Curated roles: `primary=#fafafa` · `accent=#fafafa` · `bg=#fafafa` · `surface=#ffffff` · `text=#171717`

## Type
- Display: `GeistSans`
- Body: `Geist Mono`
- Size scale (px): 8, 11, 12, 13, 14, 16, 30, 56, 64
- Radius (px): 2, 4, 5, 6, 8, 12

## Patterns detected (fact-based) — 5/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(p3: trusted-by / logo cloud)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.