UXXRAY · Teardown dossier
vercel-com-2026-07-09-desktop
60 /100
Vercel scores 60/100 — partial evidence coverage. Strong on offer clarity, action path, and trust & proof; thin on value reinforcement. Expand any category for the on-page language.
free trial / no credit card
free trial / no credit card
Not detected — proof above the fold and lead-capture form.
trusted-by / logo cloud
Not detected — usage / adoption proof.
Not detected — us-vs-them comparison and usage / adoption proof.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Agent Brief — build in the style of vercel.com > Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Pricing → Signup ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#fafafa` | 52.4% | background | | `#ffffff` | 35.5% | background | | `#171717` | 12% | support | | `#0070f3` | 0% | accent/brand | Curated roles: `primary=#fafafa` · `accent=#fafafa` · `bg=#fafafa` · `surface=#ffffff` · `text=#171717` ## Type - Display: `GeistSans` - Body: `Geist Mono` - Size scale (px): 8, 11, 12, 13, 14, 16, 30, 56, 64 - Radius (px): 2, 4, 5, 6, 8, 12 ## Patterns detected (fact-based) — 5/9 - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion)_ - **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_ - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(p3: trusted-by / logo cloud)_ - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_ - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 3 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.
