Evidence coverage
the /100 — and the exact signals behind each category30/100
★★★★★
Sparse evidence coverage
Offer clarity6/20
Anchor / strikethrough pricing
Action path7/20
Proof above the fold
Trust & proof3/20
Money-back guarantee
Friction reduction6/15
FAQ / objection handling
Value reinforcement0/15
no signals detected
Risk reversal & urgency7/10
Money-back guarantee
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#2663eb
accent#2663eb
bg#ffffff
surface#f8fafc
text#0f172a
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox72px
Jumps over the lazy dog40px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn5px
6px
8px
10px
12px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$1.9968% off
$3.39$3.49$1.78
One-timeSubscribe
source: step 2 · Best Vpn For Streaming — every value extracted, nothing invented
The funnel
2 steps walked · desktop + mobileDesktop ↔ Mobile differences
what the site hides / shows by device — measuredTactics detected🖥 4 · 📱 4
Proof points🖥 2 · 📱 2
Avg font size (px)🖥 18 · 📱 16 (Δ 2)
Checkout fields🖥 0 · 📱 0
Tactic paritysame tactics detected on both devices
1Homepage / Lander
Best VPNs: Fast, Private & Affordable
no tactics detected on this step
“EN”“Security”“Streaming”
2Best Vpn For Streaming
Best VPN for Streaming: Access Content & Stream in 4K
2 proof points68% off% offsubscription4 components
“EN”
3Nordvpn Couponstalled
Page Not Found — VPN.com
no tactics detected on this step
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Stacked free gifts
·Countdown / urgency timer
✓Anchor / strikethrough pricing
s2: 68% off
·Subscription / auto-ship
·Per-unit price anchor
·Us-vs-them comparison
·On-page review wall
·Express wallets
·Free shipping
✓Money-back guarantee
s2: 30-day money-back guarantee
✓FAQ / objection handling
s2: FAQ/accordion
✓Proof above the fold
s2: proof in first viewport
·Free trial / freemium
·Trusted-by logo wall
·Usage / adoption proof
·Pricing tiers
·Demo / docs entry
Proof & trust language
the social-proof strings, harvested{N}-day money-back guarantee — 30-day money-back guarantee (1)
{N}% off — 68% off (1)
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of vpn.com
> Machine-extracted from a live funnel teardown (2026-07-07). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Best Vpn For Streaming → Nordvpn Coupon
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 71.9% | background |
| `#2663eb` | 11.5% | accent/brand |
| `#f8fafc` | 9.5% | background |
| `#a855f7` | 4.8% | accent/brand |
| `#dcfce7` | 1.5% | background |
| `#0a0a0a` | 0.8% | support |
Curated roles: `primary=#2663eb` · `accent=#2663eb` · `bg=#ffffff` · `surface=#f8fafc` · `text=#0f172a`
## Type
- Display: `ui-serif`
- Body: `ui-sans-serif`
- Size scale (px): 11, 12, 14, 16, 18, 24, 36, 40, 72
- Radius (px): 5, 6, 8, 10, 12
## Patterns detected (fact-based) — 4/18
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(s2: 68% off)_
- **Money-back guarantee** — An N-day / money-back guarantee stated. _(s2: 30-day money-back guarantee)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(s2: FAQ/accordion)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(s2: proof in first viewport)_
## Proof language (harvested strings → templates)
- `{N}-day money-back guarantee` — e.g. "30-day money-back guarantee"
- `{N}% off` — e.g. "68% off"
## Funnel facts
- Depth reached: 2 steps
- Proof points: 2 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.