UXXRAY · facts, not opinions
Above-the-fold capture of warp.dev
their above-the-fold, as captured

UXXRAY · Teardown dossier

warp.dev

warp-dev-2026-07-09-desktop

saas · desktop · 2026-07-09

50 /100

Thin ★★☆☆☆ 5 measured categories

Score breakdown

  • Offer clarity 8/8
  • Action path 11/20
  • Trust & proof 0/11
  • Friction reduction 10/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

▼ thinnest
1 tactic

1 proof point

FAQ
Pricing
02

Pricing

▲ strongest
5 tactics

$0 +3 more  ·  10% off  ·  2 proof points

FAQPer-unit priceFree trialPricing tiersDemo / docs

Why it scores what it does

the score explained category by category — expand any for the on-page language they usemeasured

Warp scores 50/100 — thin evidence coverage. Strong on offer clarity, action path, and friction reduction; thin on trust & proof and value reinforcement. Expand any category for the on-page language.

Offer clarityhighpricing tiers
  • Pricing tiers
Friction reductionhighFAQ / objection handling and free trial / freemium
  • FAQ / objection handling
  • Free trial / freemiumfree trial / no credit card
Action pathpartialfree trial / freemium and demo / docs entry
  • Free trial / freemiumfree trial / no credit card
  • Demo / docs entry

Not detected — proof above the fold and lead-capture form.

Trust & proofnoneno signals detected

Not detected — trusted-by logo wall and usage / adoption proof — 17 of 21 teardowns run trusted-by logo wall.

Value reinforcementnoneno signals detected

Not detected — us-vs-them comparison and usage / adoption proof.

Their design system

palette by on-page usage · type rendered live · the radius scalemeasured
full palette ordered by on-page usage %
primary#f6f1ff
accent#f6f1ff
bg#ffffff
surface#f6f1ff
text#c59fff
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox96px
Jumps over the lazy dog65px
A subheading in their voice50px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
1px
3px
4px
5px
6px

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
warp.dev · 4/9 tactics · 2 proof templates · tokens ✓
# Agent Brief — build in the style of warp.dev

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 75.6% | background |
| `#f6f1ff` | 17.3% | background |
| `#000000` | 7% | support |
| `#ececec` | 0.1% | background |
| `#c59fff` | 0.1% | support |
| `#d2b5ff` | 0% | support |
| `#d97757` | 0% | accent/brand |
| `#565656` | 0% | support |

Curated roles: `primary=#f6f1ff` · `accent=#f6f1ff` · `bg=#ffffff` · `surface=#f6f1ff` · `text=#c59fff`

## Type
- Display: `theFuture`
- Body: `Matter`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 24, 30, 50, 65, 96
- Radius (px): 1, 3, 4, 5, 6

## Patterns detected (fact-based) — 4/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(p2: demo / docs)_

## Proof language (harvested strings → templates)
- `{X}★` — e.g. "4.8★"
- `{N}% off` — e.g. "10% off"

## Funnel facts
- Depth reached: 2 steps
- Proof points: 2 across 2 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.