The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
$0 +3 more · save 17% · 1 proof point
ComparisonFree trialNo cardLogo wallPricing tiersDemo / docs
⤢
⤢
03
Signup
▼ thinnest
No card
Offer
how clearly they present the deal and its valuemeasured
8/8highpoints earned
- Pricing tiers
free, $19/mo, $79/mo, $249/mo
Action
the path to convert. CTA, sign-up, checkoutmeasured
17/20highpoints earned
- Free trial / freemium
free trial
- Lead-capture form
- Demo / docs entry
Not detected: proof above the fold.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
4/10partialpoints earned
- Free trial / freemium
free trial
Not detected: FAQ / objection handling.
Value
why it’s worth it. comparison and reinforcementmeasured
7/10highpoints earned
- Us-vs-them comparison
comparison grid: 8 rows
Not detected: usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 6 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
100% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 11px (base ~19px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
2 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 4 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog46px
A subheading in their voice38px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
agentprizm.com · 6/9 tactics · 1 proof templates · evidence-backed
# Agent Brief. build in the style of agentprizm.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Solutions → Signup
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f6f8fb` | 63.1% | background |
| `#ffffff` | 32.3% | background |
| `#11131a` | 4.1% | support |
| `#4169e1` | 0.2% | accent/brand |
| `#eaf4ff` | 0.2% | background |
Curated roles: `primary=#11131a` · `accent=#11131a` · `bg=#f6f8fb` · `surface=#ffffff` · `text=#5b6470`
## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 20, 38, 46, 54
- Radius (px): 6, 9, 11, 12, 16, 18
## Patterns detected (fact-based). 6/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison grid: 8 rows)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial; signup: No credit card required)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: AgentPrizm on Product Hunt, Prizm Keeper — AgentPrizm character organizing chat fra)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $19/mo, $79/mo, $249/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Read the docs; p2: Read the docs)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: name, email, password)_
## Proof language (harvested strings → templates)
- `save {N}%`. e.g. "save 17%"
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.