Paste a competitor's URL. We walk their funnel to checkout and extract the exact design tokens, proof language, and conversion tactics they use — every claim backed by on-page evidence. No AI opinions.
Already taken apart
Every chip is a real teardown — click any to see its tokens, tactics, and receipts.
How it works
Any URL — we auto-map the funnel, or you define the exact flow step by step.
Lander → product → cart → checkout. Each step screenshotted and measured on desktop and mobile.
Design tokens, proof language, detected tactics — each with evidence — plus an agent-ready build brief.
What you get
{
"$description": "Design tokens extracted from ryzesuperfoods.com funnel (2026-07-07). Roles curated; palette from computed CSS.",
"color": {
"primary": {
"$value": "#ca5839",
"$type": "color"
},
"accent": {
"$value": "#f3d7c9",
"$type": "color"
},
"bg": {
"$value": "#fcfbf3",
"$type": "color"Why measured beats summarized
| UXXRAY | Manual audit | AI-summary tools | |
|---|---|---|---|
| Exact design tokens (hex, font, radius) | ✓ | ~6 hrs | ✗ |
| Proof-language templates | ✓ | ✗ | ✗ |
| Evidence string per claim | ✓ | partial | opinions |
| 0 hallucinations | ✓ | ✓ | ✗ |
| Agent-ready build brief | ✓ | ✗ | partial |
Every claim carries its evidence string. If a fact isn't provably on the page, it doesn't ship. No scores, no opinions — just what's measurably there.
Questions
We show extracted facts — colors, fonts, tactics, proof strings — which aren't copyrightable (the BuiltWith model). We don't re-host a competitor's content; screenshots are thumbnailed evidence.
LLM scores drift and hallucinate. We measure deterministically; every claim is backed by the exact element or string it came from.
Standard e-commerce (Shopify/Woo) auto-map to checkout; affiliate/SaaS landers map to their key pages; or define the exact flow yourself, URL by URL.
Screenshots per step, a brand token kit, proof-language templates, detected tactics with evidence, desktop↔mobile diffs, and a one-click agent build brief.