Body text size
type:Smallest sampled text is 4px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
7 tactics
subscription · 2 proof points
saas · Oct 15, 2026
babysoma.app
We found more conversion tactics here than on 95% of the 338 entry-page SaaS captures we have measured.
6 conversion tactics detected
1 page walked · measured by Roentgen 1.29.0
Walk 54 links seen, 14 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.29.0 on 2026-10-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 662 entry-page captures, more conversion tactics than 97% of them.
The short version, in 4 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison table: Day · Daytime sleep · Night wakings
- Answers buyer objections
What happens after the trial? +
- Puts proof in the first viewport
★★★★★ ★★★★★ 4.6 · 580 ratings · App Store & Google Play
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 2 more
-
Flagged
5 of 14 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 4px, below the 13px floor this check uses.
- Named controls
- 2 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 13 stylesheets/scripts in <head> block first paint.
+ 2 more
-
In their words
The headline:
Help with your baby’s routine, so you can feel more at ease
- Promise
Plan naps from today’s real sleep, not a fixed chart. Track sleep, get age-based wake windows and a calm dail…
What we recorded
Progress
6 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
5 → 6 across 6 scans since 2026-07-30. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 5 tactics 2026-07-30
- 5 tactics 2026-08-02
- 5 tactics 2026-08-03
- 5 tactics 2026-08-15
- 5 tactics 2026-09-15
- 6 tactics 2026-10-15
The funnel, frame by frame
1 step walkedIn their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Baby Soma: Baby Sleep Tracker & Adaptive Nap Plan
- Meta description
Plan naps from today’s real sleep, not a fixed chart. Track sleep, get age-based wake windows and a calm daily routine for your baby with Baby Soma.
- Headline
Help with your baby’s routine, so you can feel more at ease
- Section headings
To make finding your baby’s routine easier
How Baby Soma helps every day
Feel more prepared for bedtime.
Ask Soma about your baby's sleep
Example sleep report
What parents say
Baby Soma in the press
More help with everyday baby care
+8 more, not shown- Buttons and links
EN
Download on the App Store GET IT ON Google Play
See how Soma responds
Download Baby Soma
How can I tell if my baby is tired?
←
→
Download on the App Store
Start 3-day free trial
When to start bedtime
+1 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison table: Day · Daytime sleep · Night wakings
Answers buyer objections
What happens after the trial? +
proof3 of 4
Puts proof in the first viewport
★★★★★ ★★★★★ 4.6 · 580 ratings · App Store & Google Play
Shows customer logos or a trusted-by claim
trusted by
Shows press logos or an as-seen-in claim
featured in
offer1 of 2
Offers a free trial or free tier
free trial
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Pricing tiers
904 of the 1,752 SaaS funnels we checked
Demo / docs entry
593 of the 1,762 funnels we checked
Lead-capture form
458 of the 1,762 funnels we checked
Usage / adoption proof
300 of the 2,140 funnels we checked
Scarcity / urgency copy
132 of the 2,524 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work
Named controls
a11y:2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:13 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:6 images are shipped at more than 2x the width shown.
“02.webp” is 720px wide, displayed at 284px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:69 of 95 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
14 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f5f4ee
bg#fbfaf9
surface#ffffff
text#5943bd
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog22px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
22pxAa
40pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Onest
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
