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Above-the-fold capture of babysoma.app
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 14, 2026

babysoma.app

saas · desktop

Biggest quick win

82% of measurable text passes WCAG AA — 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

50 /100

Thin ★★☆☆☆ brand avg across funnels

Score breakdown

  • Offer clarity 0/8
  • Action path 13/20
  • Trust & proof 6/11
  • Friction reduction 10/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

6 tactics

2 proof points

ReviewsFAQTrust badgesPressFree trialLogo wall

Offer

how clearly they present the deal and its valuemeasured
0/8nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: pricing tiers.

Action

the path to convert — CTA, sign-up, checkoutmeasured
13/20highpoints earned
  • Proof above the fold
  • Free trial / freemiumfree trial

Not detected: lead-capture form and demo / docs entry.

Trust

proof, social proof, and credibilitymeasured
6/11partialpoints earned
  • Trusted-by logo walltrusted by

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured
10/10highpoints earned
  • FAQ / objection handling
  • Free trial / freemiumfree trial

Value

why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Leaky
3 flags · 7 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)

82% of measurable text passes WCAG AA — 4+ runs fail.

worst: “Premium that earns its place” at 1:1 (48px, #fbfaf9 on #fbfaf9) — needs 3:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 10px (base ~18px) — below the ~16px readable floor.

Keep body copy ≥15–16px; reserve sub-13px for fine print only.

NOTELine length

20 paragraphs run past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 20 content images carry alt text.

NEEDS WORKNamed controls

2 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#1e1b2e
accent#1e1b2e
bg#ffffff
surface#f1eff8
text#1e1b2e
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog22px
A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
babysoma.app · 4/9 tactics · 2 proof templates · evidence-backed
# Agent Brief — build in the style of babysoma.app

> Machine-extracted from a live on-demand funnel teardown (2026-07-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 56% | background |
| `#f1eff8` | 30.1% | background |
| `#1e1b2e` | 5.1% | support |
| `#fbfaf9` | 3.3% | background |
| `#141210` | 2.2% | support |
| `#000000` | 2% | support |
| `#eceafb` | 0.7% | background |
| `#5b45ce` | 0.6% | accent/brand |

Curated roles: `primary=#1e1b2e` · `accent=#1e1b2e` · `bg=#ffffff` · `surface=#f1eff8` · `text=#1e1b2e`

## Type
- Display: `Onest`
- Body: `Onest`
- Size scale (px): 9, 11, 12, 13, 14, 15, 16, 17, 18, 19, 22, 48
- Radius (px): 12, 14, 16, 20, 999, 33554400

## Patterns detected (fact-based) — 4/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: How long is the trial? +)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free trial)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_

## Proof language (harvested strings → templates)
- `{N} ratings` — e.g. "406 ratings"
- `{X} ★` — e.g. "4.6 ★"

## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 2 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.