UXXRAY · facts, not opinions Browse x-rays →
Above-the-fold capture of bertlo.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 14, 2026

bertlo.com

saas · desktop

Biggest quick win

Smallest body text is 12px (base ~18px) — below the ~16px readable floor. Keep body copy ≥15–16px; reserve sub-13px for fine print only.

10 /100

Sparse ★☆☆☆☆ brand avg across funnels

Score breakdown

  • Offer clarity 0/8
  • Action path 0/20
  • Trust & proof 6/11
  • Friction reduction 0/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

1 tactic

50% off  ·  1 proof point

Logo wall

Offer

how clearly they present the deal and its valuemeasured
0/8nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: pricing tiers.

Action

the path to convert — CTA, sign-up, checkoutmeasured
0/20nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: proof above the fold, free trial / freemium, lead-capture form, and demo / docs entry.

Trust

proof, social proof, and credibilitymeasured
6/11partialpoints earned
  • Trusted-by logo wall

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: FAQ / objection handling and free trial / freemium.

Value

why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 7 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)

98% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 12px (base ~18px) — below the ~16px readable floor.

Keep body copy ≥15–16px; reserve sub-13px for fine print only.

NOTELine length

1 paragraph runs past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 39 content images carry alt text.

NOTELink text

2 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#3164ff
accent#3164ff
bg#ffffff
surface#f8f8fa
text#00053d
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog28px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
bertlo.com · 1/9 tactics · 1 proof templates · evidence-backed
# Agent Brief — build in the style of bertlo.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 61.7% | background |
| `#f8f8fa` | 28.4% | background |
| `#000000` | 3.9% | support |
| `#e6edff` | 3.3% | background |
| `#3164ff` | 1.7% | accent/brand |
| `#0a0f2b` | 0.5% | support |
| `#0b5cff` | 0.2% | accent/brand |
| `#f5f8ff` | 0.1% | background |

Curated roles: `primary=#3164ff` · `accent=#3164ff` · `bg=#ffffff` · `surface=#f8f8fa` · `text=#00053d`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 12, 13, 14, 15, 16, 17, 18, 20, 22, 24, 28, 40
- Radius (px): 8, 12, 16, 24, 32, 33554400

## Patterns detected (fact-based) — 1/9
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: Bertlo, Google for Startups Cloud Program, Microsoft for Startups, AWS Activate, El)_

## Proof language (harvested strings → templates)
- `{N}% off` — e.g. "50% off"

## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.