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Above-the-fold capture of chatporch.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 17, 2026

chatporch.com

saas · desktop

Biggest quick win

82% of measurable text passes WCAG AA. 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

40 /100

Thin ★★☆☆☆ 5 measured categories

Score breakdown

  • Offer clarity 8/8
  • Action path 6/20
  • Trust & proof 0/11
  • Friction reduction 10/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

$0 +2 more

FAQFree trialNo cardPricing tiers
Pricing
02

Pricing

▼ thinnest
3 tactics

$0 +3 more

FAQFree trialPricing tiers

Offer

how clearly they present the deal and its valuemeasured
8/8highpoints earned
  • Pricing tiersfree, $19/mo, $79/mo

Action

the path to convert. CTA, sign-up, checkoutmeasured
6/20partialpoints earned
  • Free trial / freemiumStart freeFree $0

Not detected: proof above the fold, lead-capture form, and demo / docs entry.

Trust

proof, social proof, and credibilitymeasured
0/11nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: trusted-by logo wall and usage / adoption proof.

Friction

objections answered, barriers removedmeasured
10/10highpoints earned
  • FAQ / objection handling
  • Free trial / freemiumStart freeFree $0

Value

why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Leaky
3 flags · 6 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)

82% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Home” at 1:1 (18px, #f2f2f0 on #f2f2f0). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?
GOODBody text size

Base body text ~24px, smallest 14px.

NEEDS WORKLine height

Body line-height is 1.25×. tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

NEEDS WORKNamed controls

1 button/link has no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#e6e4e0
accent#e6e4e0
bg#e6e4e0
surface#f2f2f0
text#211e1c
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog52px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
chatporch.com · 3/9 tactics · 0 proof templates · evidence-backed
# Agent Brief. build in the style of chatporch.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#1a1817` | 69.6% | support |
| `#e6e4e0` | 16.5% | background |
| `#f2f2f0` | 12.5% | background |
| `#211e1c` | 0.8% | support |
| `#e04d2b` | 0.4% | accent/brand |
| `#8a8886` | 0.2% | support |
| `#593a33` | 0% | support |

Curated roles: `primary=#e6e4e0` · `accent=#e6e4e0` · `bg=#e6e4e0` · `surface=#f2f2f0` · `text=#211e1c`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 14, 16, 17, 18, 24, 52, 80
- Radius (px): 12, 24, 32, 50, 128

## Patterns detected (fact-based). 3/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Do I need to be technical to set this up?; pricing: What counts as a message?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: Free $0)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $19/mo, $79/mo; pricing: free, $19/mo, $79/mo)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.