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4 tactics
$0 +2 more
saas · Sep 21, 2026
chatporch.com
3 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Walk 14 links on the entry page, 4 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Do I need to be technical to set this up?
- Offers a free trial or free tier
Start free
- Makes the pricing ladder explicit
free, $19/mo, $79/mo
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 5 more
-
Flagged
4 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 84% of measurable text passes WCAG AA. 4+ runs fail.
- Line height
- Body line-height is 1.25×, tight enough to hurt readability.
- Named controls
- 1 button/link has no accessible name (icon-only, no aria-label).
+ 1 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
Answer visitors before they leave
- Promise
Chatporch is an AI chat widget for your website. It answers visitor questions in your own words and captures…
- Prices shown
- $0 · $19 · $79
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans
Same 3 conversion tactics detected since 2026-07-30.
- 3 tactics 2026-07-30
- 3 tactics 2026-08-02
- 3 tactics 2026-08-03
- 3 tactics 2026-09-21
The funnel, frame by frame
2 steps walked
In their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Chatporch: AI chat for your website
- Meta description
Chatporch is an AI chat widget for your website. It answers visitor questions in your own words and captures leads around the clock. One script tag, live in minutes.
- Headline
Answer visitors before they leave
- Section headings
Most visitors leave with their question unasked
Live on your site in three steps
It sounds like you, because you wrote it
Start free, upgrade when it earns its keep
Questions, answered
Put a real answer on every page
Footer navigation and site information
Forms go unanswered
+7 more, not shown- Buttons and links
Ask AI
Sign up free
Start free
Ask Chatporch
See full pricing
- Prices on the page
$0
$19
$79
Sections
6 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Do I need to be technical to set this up?
offer2 of 2
Offers a free trial or free tier
Start free
Makes the pricing ladder explicit
free, $19/mo, $79/mo
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Trusted-by logo wall
1,546 of the 2,138 funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:84% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Hi! Are you open this Saturday?” at 3.56:1 (16px, #f2f2f0 on #e04d2b). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1.25×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Tap-target size (mobile)
mobile:41 of 55 interactive targets are under 44×44px on mobile.
smallest: “Visit our Facebook page” at 20×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 0.0 MB across 9 measurable resources, but 12 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Body text size · Language declared · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#e6e4e0
bg#e6e4e0
surface#f2f2f0
text#211e1c
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog52px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
17pxAa
18pxAa
24pxAa
52pxAa
80pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.