saas · Aug 3, 2026

chatporch.com

40/100 Thin

Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 25%.

3 conversion tactics detected
2 pages captured
10 UX checks
3 flagged

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 40 · mobile 40.

Walk 14 links on the entry page, 4 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 3 scans Same 3 conversion tactics detected since 2026-07-30.

3 tactics 2026-07-30
→
3 tactics 2026-08-02
→
3 tactics 2026-08-03

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

4 tactics

$0 +2 more

FAQFree trialNo cardPricing tiers

Pricing

▼ thinnest

3 tactics

$0 +3 more

FAQFree trialPricing tiers

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Chatporch: AI chat for your website
Meta description: Chatporch is an AI chat widget for your website. It answers visitor questions in your own words and captures leads around the clock. One script tag, live in minutes.
Headline: Answer visitors before they leave
Section headings: Most visitors leave with their question unaskedLive on your site in three stepsIt sounds like you, because you wrote itStart free, upgrade when it earns its keepQuestions, answeredPut a real answer on every pageFooter navigation and site informationForms go unanswered+7 more, not shown
Buttons and links: Ask AISign up freeStart freeAsk ChatporchSee full pricing
Prices on the page: $0$19$79

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“Start free in minutes. No credit card, no commitment.”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $19/mo, $79/mo

Action path1 of 4

Offers a free trial or free tier Start free

Friction reduction2 of 2

Answers buyer objections Do I need to be technical to set this up?

Offers a free trial or free tier also shown under Action path

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 11 applicable

Trusted-by logo wall 1,168 of the 1,539 funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 10 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

84% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Hi! Are you open this Saturday?” at 3.56:1 (16px, #f2f2f0 on #e04d2b). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Line height

type:line-height

Body line-height is 1.25×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Tap-target size (mobile)

mobile:tap-target-size-mobile

41 of 55 interactive targets are under 44×44px on mobile.

smallest: “Visit our Facebook page” at 20×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Not measurable1

Page weight

At least 0.0 MB across 9 measurable resources, but 12 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Body text size · Language declared · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#e6e4e0

accent#e6e4e0

bg#e6e4e0

surface#f2f2f0

text#211e1c

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox80px

Jumps over the lazy dog52px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

14pxAa

16pxAa

17pxAa

18pxAa

24pxAa

52pxAa

80pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel