The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
$0 +2 more
FAQFree trialNo cardPricing tiers
⤢
02
Pricing
▼ thinnest
$0 +3 more
FAQFree trialPricing tiers
Offer
how clearly they present the deal and its valuemeasured
8/8highpoints earned
- Pricing tiers
free, $19/mo, $79/mo
Action
the path to convert. CTA, sign-up, checkoutmeasured
6/20partialpoints earned
- Free trial / freemium
Start free
Free $0
Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
0/11nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction
objections answered, barriers removedmeasured
10/10highpoints earned
- FAQ / objection handling
- Free trial / freemium
Start free
Free $0
Value
why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Leaky
3 flags · 6 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
82% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Home” at 1:1 (18px, #f2f2f0 on #f2f2f0). needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
GOODBody text size
Base body text ~24px, smallest 14px.
NEEDS WORKLine height
Body line-height is 1.25×. tight enough to hurt readability.
Set body line-height to ~1.4-1.6×.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
NEEDS WORKNamed controls
1 button/link has no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog52px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
chatporch.com · 3/9 tactics · 0 proof templates · evidence-backed
# Agent Brief. build in the style of chatporch.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#1a1817` | 69.6% | support |
| `#e6e4e0` | 16.5% | background |
| `#f2f2f0` | 12.5% | background |
| `#211e1c` | 0.8% | support |
| `#e04d2b` | 0.4% | accent/brand |
| `#8a8886` | 0.2% | support |
| `#593a33` | 0% | support |
Curated roles: `primary=#e6e4e0` · `accent=#e6e4e0` · `bg=#e6e4e0` · `surface=#f2f2f0` · `text=#211e1c`
## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 14, 16, 17, 18, 24, 52, 80
- Radius (px): 12, 24, 32, 50, 128
## Patterns detected (fact-based). 3/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Do I need to be technical to set this up?; pricing: What counts as a message?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: Free $0)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $19/mo, $79/mo; pricing: free, $19/mo, $79/mo)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.