their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 15, 2026

ctruh.com

Name: ctruh.com funnel teardown
Creator: UXXRAY

saas · desktop

Biggest quick win

39% of measurable text passes WCAG AA. 4+ runs fail. 21% of text was unmeasurable (over images/gradients). not counted either way. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

30 /100

Sparse ★☆☆☆☆ 5 measured categories

Score breakdown

Offer clarity 0/8
Action path 5/20
Trust & proof 6/11
Friction reduction 6/10
Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▲ strongest

4 tactics

FAQPressLogo wallDemo / docs

Products

4 tactics

FAQPressLogo wallDemo / docs

Use Cases

▼ thinnest

3 tactics

FAQLogo wallDemo / docs

Offer

how clearly they present the deal and its valuemeasured

0/8nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: pricing tiers.

Action

the path to convert. CTA, sign-up, checkoutmeasured

5/20lowpoints earned

Demo / docs entry

Not detected: proof above the fold, free trial / freemium, and lead-capture form.

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo walllogos: left-leaves, 3D Configurator, AR Viewer, Immersive Store, Virtual Try On

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured

6/10highpoints earned

FAQ / objection handling

Not detected: free trial / freemium.

Value

why it’s worth it. comparison and reinforcementmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

4 flags · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

39% of measurable text passes WCAG AA. 4+ runs fail. 21% of text was unmeasurable (over images/gradients). not counted either way.

worst: “is now live” at 1:1 (12px, #ffffff on #ffffff). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 9px (base ~16px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NEEDS WORKLine height

Body line-height is 1.19×. tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.

NOTELine length

2 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 113 content images carry alt text.

NEEDS WORKNamed controls

7 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#002dff

accent#002dff

bg#ffffff

surface#fcfdfd

text#797a80

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog32px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

ctruh.com · 3/9 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of ctruh.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Products → Use Cases

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 44% | background |
| `#fcfdfd` | 25.6% | background |
| `#020617` | 16.9% | support |
| `#f9f9f9` | 5.5% | background |
| `#3b82f6` | 3% | accent/brand |
| `#002dff` | 2.9% | accent/brand |
| `#e0efcf` | 1.8% | background |
| `#24cf7f` | 0.1% | accent/brand |

Curated roles: `primary=#002dff` · `accent=#002dff` · `bg=#ffffff` · `surface=#fcfdfd` · `text=#797a80`

## Type
- Display: `degular`
- Body: `metropolis`
- Size scale (px): 9, 10, 12, 13, 14, 15, 16, 18, 20, 24, 32, 48
- Radius (px): 6, 10, 14, 16, 20, 9999

## Patterns detected (fact-based). 3/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently Asked Questions; p2: Frequently Asked Questions; p3: Frequently Asked Questions)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Animated Studio Logo, CTRUH, Studio, Shark Tank India, Ctruh immersive platform pre; p2: logos: left-leaves, 3D Configurator, AR Viewer, Immersive Store, Virtual Try On; p3: logos: Boost Buyer Interest, Reduce Return Rates, Sales Opportunities, Unlimited Shelf Spa)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Book a Demo; p2: Book a Demo; p3: Book a Demo)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.