The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 4 steps
⤢
01
Homepage / Lander
1 proof point
Free shipping
⤢
02
Collections ▼ thinnest
no named tactics detected on this step
⤢
03
Products ▲ strongest
Sticky CTA Reviews Logo wall Express pay
⤢
Offer how clearly they present the deal and its value measured
4/18 low points earned
Free shipping FREE SHIPPING Not detected: anchor / strikethrough pricing, per-unit price anchor, and subscription / auto-ship.
Action the path to convert — CTA, sign-up, checkout measured
6/13 partial points earned
Not detected: proof above the fold.
Trust proof, social proof, and credibility measured
6/17 partial points earned
On-page review wall 3 review elements Not detected: proof at every step and money-back guarantee.
Friction objections answered, barriers removed measured
9/15 high points earned
Express wallets Free shipping FREE SHIPPING Not detected: FAQ / objection handling.
Value why it’s worth it — comparison and reinforcement measured
0/15 none points earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Risk & Urgency risk reversal and reasons to act now measured
5/10 partial points earned
Countdown / urgency timer Due To HIGH Demand, Cart Expires In: 59 Not detected: money-back guarantee.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Leaky
5 flags · 9 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
72% of measurable text passes WCAG AA — 4+ runs fail.
worst: “Collections” at 1:1 (20px, #ffffff on #ffffff) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 12px (base ~14px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NEEDS WORK Line height
Body line-height is 1× — tight enough to hurt readability.
Set body line-height to ~1.4–1.6×.
NOTE Line length
9 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 12 content images carry alt text.
NEEDS WORK Form labels
2 of 22 form fields have no label (+11 rely on placeholder only).
Give every input a <label> or aria-label; placeholders are not labels.
NEEDS WORK Named controls
57 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox55px
Jumps over the lazy dog24px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
desiregime.pk · 4/13 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of desiregime.pk
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Cart
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 56.6% | background |
| `#f5f5f5` | 16.6% | background |
| `#efefef` | 8.1% | background |
| `#d1981d` | 8% | accent/brand |
| `#f6f6f8` | 6.5% | background |
| `#000000` | 3.7% | support |
| `#e1e3e4` | 0.4% | background |
| `#ff4e00` | 0.1% | accent/brand |
Curated roles: `primary=#d1981d` · `accent=#d1981d` · `bg=#ffffff` · `surface=#f5f5f5` · `text=#878787`
## Type
- Display: `Poppins`
- Body: `Poppins`
- Size scale (px): 10, 12, 14, 15, 16, 18, 24, 55
- Radius (px): 3, 30, 40, 50
## Patterns detected (fact-based) — 4/13
- **Countdown / urgency timer** — A visible countdown timer creating time pressure. _(cart: Due To HIGH Demand, Cart Expires In: 59 )_
- **On-page review wall** — An embedded wall of customer reviews. _(p3: 3 review elements)_
- **Express wallets** — One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(p3: apple pay)_
- **Free shipping** — Free shipping / delivery surfaced in the funnel. _(home: FREE SHIPPING)_
## Proof language (harvested strings → templates)
- `Free shipping` — e.g. "Free shipping"
## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: yes · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.
