ecommerce · Oct 15, 2026
We found more conversion tactics here than on 36% of the 225 multi-step e-commerce funnels we have measured.
3 conversion tactics detected
4 pages walked · measured by Roentgen 1.30.0
Measured by Roentgen 1.30.0 on 2026-10-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,884 multi-step funnels, more conversion tactics than 20% of them.
Walk 289 links on the entry page, 266 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
15% off
FREE shipping
Satisfaction Guarantee
+ 9 more
+ 3 more
+ 1 more step
Come sip with us
Discover a new kind of soda made with plant fiber and prebiotics. Non-GMO, gluten-free, paleo, and vegan, wit…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
$3.99 +2 more · 15% off · subscription · 5 proof points
$3.99 +4 more · 15% off · subscription · 4 weeks · 3 proof points
$3.99 +2 more · 15% off · subscription · 5 proof points
$3.99 +2 more · 15% off · subscription · 3 proof points
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionOLIPOP | Healthy Prebiotic Soda
Discover a new kind of soda made with plant fiber and prebiotics. Non-GMO, gluten-free, paleo, and vegan, with high fiber and 2-5g of sugar. Enjoy a variety of delicious, refreshing and classic flavors.
Come sip with us
Shop 9g fiber
Shop 6g fiber
Shop MINIs
Shop limited edition flavors
Shop variety packs
Site menu
Shop our collections
Why OLIPOP?+3 more, not shown
Learn
Shop Pomegranate Sparkle
Add 12 Pack
Find Your Flavor
Shop 9g Fiber
Shop 6g Fiber
What's in OLIPOP?
Subscribe
Shop
Track Your Order+1 more, not shown
$3.99
$50
$50.00
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionSatisfaction Guarantee
15% off
FREE shipping
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 15 measured checks need work
Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
15 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 15.2 MB across 627 measurable resources. 1456 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
29 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
17 images are shipped at more than 2x the width shown.
“pomegranate-sparkle-6g-olipop_main-galle” is 3751px wide, displayed at 627px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
184 of 248 interactive targets are under 44×44px on mobile.
smallest: “Previous Slide” at 7×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
13 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:8 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
