The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
$3.99 +3 more · 15% off · subscription · 3 proof points
Sticky CTATrust badgesFree shippingLogo wall
⤢
02
Collections
$3.99 +3 more · 15% off · subscription · 3 proof points
Sticky CTATrust badgesFree shippingLogo wall
⤢
03
Products
▲ strongest
$3.99 +4 more · 15% off · subscription · 4 weeks · 3 proof points
Sticky CTASubscriptionTrust badgesFree shippingLogo wall
⤢
04
Pages
▼ thinnest
$3.99 +3 more · 15% off · subscription · 3 proof points
Sticky CTATrust badgesFree shippingLogo wall
Offer
how clearly they present the deal and its valuemeasured
10/18partialpoints earned
- Anchor / strikethrough pricing
15% off
$35.99 / 15% off
- Free shipping
FREE shipping
Free shipping
Not detected: per-unit price anchor and subscription / auto-ship.
Action
the path to convert. CTA, sign-up, checkoutmeasured
0/13nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold and express wallets.
Trust
proof, social proof, and credibilitymeasured
3/17lowpoints earned
- Money-back guarantee
Satisfaction Guarantee
Not detected: proof at every step and on-page review wall.
Friction
objections answered, barriers removedmeasured
4/15lowpoints earned
- Free shipping
FREE shipping
Free shipping
Not detected: FAQ / objection handling and express wallets.
Value
why it’s worth it. comparison and reinforcementmeasured
0/15nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Risk & Urgency
risk reversal and reasons to act nowmeasured
7/10highpoints earned
- Money-back guarantee
Satisfaction Guarantee
Not detected: countdown / urgency timer.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 8 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
100% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~12px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
13 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 142 content images carry alt text.
NEEDS WORKNamed controls
22 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
NOTELink text
4 links use generic text (“click here” / “learn more”).
Make link text describe its destination out of context.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog52px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
drinkolipop.com · 3/13 tactics · 3 proof templates · evidence-backed
# Agent Brief. build in the style of drinkolipop.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Pages
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fff6ea` | 40.2% | background |
| `#000000` | 25.3% | support |
| `#008168` | 14.5% | accent/brand |
| `#ffb8b3` | 9.4% | support |
| `#fffbf5` | 5% | background |
| `#ffffff` | 2.7% | background |
| `#034638` | 2.2% | support |
| `#14433d` | 0.5% | support |
Curated roles: `primary=#008168` · `accent=#008168` · `bg=#fff6ea` · `surface=#fffbf5` · `text=#fff6ea`
## Type
- Display: `Ano`
- Body: `Ano`
- Size scale (px): 8, 12, 14, 16, 18, 20, 24, 32, 40, 48, 52, 54
- Radius (px): 10, 15, 16, 50, 100, 9999
## Patterns detected (fact-based). 3/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 15% off; p2: 15% off; p3: $35.99 / 15% off)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: FREE shipping; p2: FREE shipping; p3: Free shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: Satisfaction Guarantee; p2: Satisfaction Guarantee; p3: Satisfaction Guarantee)_
## Proof language (harvested strings → templates)
- `Satisfaction Guarantee`. e.g. "Satisfaction Guarantee"
- `Free shipping`. e.g. "Free shipping"
- `{N}% off`. e.g. "15% off"
## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 3 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.