saas · Oct 17, 2026

drwongai.com

We found more conversion tactics here than on 3% of the 1,450 multi-step SaaS funnels we have measured.

2 conversion tactics detected

3 pages walked · measured by Roentgen 1.30.0

3 pages captured
12 UX checks
3 flagged

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Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

How this was measured

Every figure on this page was read off the live site by Roentgen 1.30.0 on 2026-10-17, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page8 links
Walkable, same site4 links
Matched a funnel step2 links
Pages captured, entry page included3 pages

Progress

5 scans

this funnel’s coverage score across measured re-scans

Unchanged across 5 scans Same 2 conversion tactics detected since 2026-07-30.

2 tactics 2026-07-30
→
2 tactics 2026-08-02
→
2 tactics 2026-08-03
→
2 tactics 2026-09-12
→
2 tactics 2026-10-17

What we found

2 of 11 applicable

drwongai.com shows 2 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 9.

Proven on the page · 2

Offers a free trial or free tier Free trial

Lead-capture form email, password

Not seen on any step reached · 9

FAQ / objection handling 1,746 of the 2,586 funnels we checked

Trusted-by logo wall 1,584 of the 2,196 funnels we checked

Pricing tiers 914 of the 1,789 SaaS funnels we checked

Press / "as seen in" 655 of the 2,583 funnels we checked

Demo / docs entry 605 of the 1,799 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Usage / adoption proof 299 of the 2,196 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

3 steps walked

We walked 3 pages. Homepage / Lander runs the most named tactics (1), and 2 pages run none.

Homepage / Lander

1 tactic · most on this funnel

Free trial

Pricing

0 tactics

$9.99 +1 more · subscription

no named tactics detected on this step

Signup

0 tactics · fewest on this funnel

no named tactics detected on this step

Also captured on mobile, 3 steps.

In their own words

6 quoted

Their headline: “Talk it through with Dr. Wong”

Their description: “A calm, clear-eyed AI conversation partner for journaling, sorting thoughts, and night-time reflection.”

All 6 quoted strings: title, description, headings and buttons

Page title: Dr. Wong | Emotional Journal and Self-Reflection
Meta description: A calm, clear-eyed AI conversation partner for journaling, sorting thoughts, and night-time reflection.
Headline: Talk it through with Dr. Wong
Section headings: Dr. Wong
Buttons and links: Sign upStart free reflection

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How well it’s built

12 run · 3 flagged

3 of 10 measured checks need work, and each comes with its fix

2 could not be measured, not counted either way

3 Need work
2 Worth knowing
5 Clear
2 Not measurable

Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Landmark regions
No <header> or <footer> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Tap-target size (mobile)
25 of 26 interactive targets are under 44×44px on mobile.
smallest: “Pricing” at 42×16px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

2 worth knowing, 5 clear, 2 not measurable

Worth knowing2

Line length
14 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.

Add a first-in-DOM <a href="#main"> that is visible on focus.
What this measures

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Not measurable2

Text contrast (WCAG AA)
No sampleable body text found to measure.

What this measures
Page weight
At least 0.3 MB across 74 measurable resources, but 32 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

Their type is set in Noto Serif SC.

See the type scale

SIZE SCALE

12pxAa

14pxAa

16pxAa

20pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa700

FAMILIES

Noto Serif SC

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Sections, Elements, Playbook match (3 of 10 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.